Google has a tremendous amount of data about how people interact with ads and the computing power and machine learning models to find useful patterns within this. Combine that with the fact they make bid management available for free to all advertisers and it’s no surprise that their bidding tools are some of the most […]
Just like you do, some campaigns deserve a good day off! So with the Rule Engine, we found a way to send them on their holidays (automatically)! One of the many great features of our Rule Engine is that you can import external data into your recipes to use almost any value on a spreadsheet […]
Pay-Per-Click seems to undergo a revolutionary change every 15 minutes or so these days. Okay, that may be a bit of an exaggeration, but advancements in automation, AI and machine learning are driving dramatic changes for PPC pros, and we know it can be difficult to keep up with the changes. “Automation” can be a […]
Machine Learning (ML), Artificial Intelligence (AI) and Automation are three trending topics in the industry today. It’s an accepted fact that automation is here to stay so it’s our job to learn how to make the most of it for our PPC accounts. In my book “Digital Marketing in an AI World”, I explain that […]
Responsive Search Ads (RSAs) were announced by Google Ads last year and are now available for all advertisers globally. This new ad format allows you to enter up to 15 headlines and 4 descriptions, all of which should work together to produce a compelling ad. If you’ve been holding off on adding RSAs to all […]
As the Spring conference season winds down, in-the-know search marketers have a lot of fresh insight following a packed SMX Advanced in Seattle. Start-to-finish, organizers and everyone at Third Door Media hosted another powerful elite search marketing event. The impact of machines, artificial intelligence, data, and ongoing innovations from Google and Bing were evident across […]
Search marketing is at an interesting place in its evolution. The industry is maturing, but at the same time evolving at speeds more like a Silicon Valley startup. We find ourselves in the midst of yet another era of hyper-fast innovation and change, leaving marketers with a whole new set of challenges to figure out. […]
The Optmyzr team is excited to see our cofounding CEO, Fred Vallaeys, publish a new book: “Digital Marketing in an AI World”. It’s now out and available on Amazon for Kindle and in Paperback. The book explores the impact of artificial intelligence and machine learning – specifically how it is changing the world for PPC […]
Sitting in the front of the main keynote today, it’s clear Google Marketing Live is an essential experience for anyone who works in the PPC trenches. Let’s face it – Google Ads will continue to change at breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential […]
Microsoft product teams shed some light on their automation roadmap for the coming year. Automation features in beta Maximize conversions and target CPA bid strategies for DSA campaigns Responsive search ads (RSAs) Automation features coming soon Maximize Clicks bid strategy for shopping campaigns Option to select which conversions to include for conversion based automated bidding […]