Google Ads: How optimized targeting is different from audience expansion
Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new …
Frederick Vallaeys
Co-Founder & CEO
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audiences & targeting
state of ppc
22 Jul 21Google announced earlier this year that video and discovery campaigns using audience …
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bid management
state of ppc
08 Jul 21Bid automation is one of the biggest potential time-savers in PPC. Machines are simply …
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state of ppc
21 Jun 21Whether you’re a PPC advertising expert or are just dipping your toes in the world of …
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state of ppc
03 Jun 21You never want an ad in your account that’s below par, but underperforming Responsive …
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state of ppc
03 Jun 21Conversions are the backbone of search advertising. All the hard work that goes into …
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Google Ads is phasing out Modified Broad Match keywords — here's what to do
If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like …
Frederick Vallaeys
Co-Founder & CEO
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
2020 was anything but a normal year.
Frederick Vallaeys
Co-Founder & CEO
Jan 2021 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
January 2021 is the kickstart for a new year of rising opportunity, in the hopes that we can build on our foundations …
Andy Donaldson
Technical Account Manager
Expectations for PPC in 2021: PPC Town Hall 31
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys
Co-Founder & CEO
Dec 2020 Paid Advertising Roundup from Mabo
To finalize this ambivalent year, the latest updates round off what the platforms have been building on for these last …
Andy Donaldson
Technical Account Manager
Revamping Outdated PPC Strategies: PPC Town Hall 29
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys
Co-Founder & CEO
Nov 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
As we close towards the end of this rather unusual year, changes are being made to prepare for 2021 in what could be an …
Andy Donaldson
Technical Account Manager
7 PPC Tips to Prepare for the 2020 Holiday Season
The holiday season is the busiest time for e-commerce and with just days until Thanksgiving, Black Friday, and Cyber …
Frederick Vallaeys
Co-Founder & CEO
Optimizing Smart Bidding with Google: PPC Town Hall 28
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys
Co-Founder & CEO
Top Tips to Leverage Your PPC Campaigns with Standard Shopping
As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives.
Aayushi Bhandari
Product Specialist
3 Ways to Take Control of Universal App Campaigns in Optmyzr
If you want to scale the growth of your Apps, then Google’s UACs (Universal App Campaigns) must be one of the focal …
Madhurima Gupta
Solutions Strategist
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird …
Frederick Vallaeys
Co-Founder & CEO