Optimizations
Smart Shopping
6 Google Smart Shopping Optimizations to Improve Profitability
If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick it makes e-commerce. Smart …
Aayushi Bhandari
Product Specialist
Optimizations
Smart Shopping
Optmyzr
03 Mar 21If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick …
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Google Analytics
Attribution
PPC Town Hall
Optmyzr
25 Feb 21As PPC advertisers, you need to constantly monitor and measure your marketing initiatives. …
05
Automation
Agency
PPC Town Hall
Optmyzr
11 Feb 21A common theme that we’ve all been talking about is how Google keeps automating more and …
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match types
keywords
google ads
05 Feb 21If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t …
05
PPC Town Hall
Education
Smart Shopping
Optmyzr
29 Jan 212020 was anything but a normal year. The pandemic slowed day-to-day life as we know it, …
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Roundup
Guest Blog
Dec 2020 Paid Advertising Roundup from Mabo: New in Google, MSFT & Facebook
To finalize this ambivalent year, the latest updates round off what the platforms have been building on for these last …
Andy Donaldson
Guest Blogger
Optmyzr
PPC Automation
Education
PPC Town Hall
Thought Leadership
PPC Town Hall 29: Revamping Outdated PPC Strategies
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys
Co-founder & CEO
Optmyzr
Nov 2020 Paid Advertising Roundup from Mabo: New in Google, MSFT & Facebook
As we close towards the end of this rather unusual year, changes are being made to prepare for 2021 in what could be an …
Andy Donaldson
Education
Optmyzr
Shopping Ads
7 Things to Prepare for this Holiday Season
The holiday season is the busiest time for e-commerce and with just days until Thanksgiving, Black Friday, and Cyber …
Frederick Vallaeys
Co-founder & CEO
Optmyzr
PPC Automation
PPC Town Hall
PPC Town Hall 28: Optimizing Smart Bidding with Google
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys
Co-founder & CEO
AdWords
Optmyzr
PPC Automation
Shopping Ads
Tools
Tips to Leverage your PPC Campaigns with Standard Shopping
As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives.
Aayushi Bhandari
Product Specialist