6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns
Call tracking is a form of conversion tracking that allows you to determine how many phone calls you’re receiving due to …
Victorio Duran III
Associate SEO Director
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29 Apr 21Call tracking is a form of conversion tracking that allows you to determine how many phone …
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30 Mar 21You don’t need superpowers to create PPC reports that look good and keep your clients …
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19 Mar 21One of the most common bits of feedback we hear from people who use Optmyzr is how it puts …
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17 Mar 21A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads …
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03 Mar 21If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick …
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Nov 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
As we close towards the end of this rather unusual year, changes are being made to prepare for 2021 in what could be an …
Andy Donaldson
Technical Account Manager
7 PPC Tips to Prepare for the 2020 Holiday Season
The holiday season is the busiest time for e-commerce and with just days until Thanksgiving, Black Friday, and Cyber …
Frederick Vallaeys
Co-Founder & CEO
Optimizing Smart Bidding with Google: PPC Town Hall 28
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys
Co-Founder & CEO
Top Tips to Leverage Your PPC Campaigns with Standard Shopping
As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives.
Aayushi Bhandari
Product Specialist
3 Ways to Take Control of Universal App Campaigns in Optmyzr
If you want to scale the growth of your Apps, then Google’s UACs (Universal App Campaigns) must be one of the focal …
Madhurima Gupta
Solutions Strategist
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird …
Frederick Vallaeys
Co-Founder & CEO
Oct 2020 Paid Advertising Roundup from Mabo: New in Google Ads & Facebook
Artificial intelligence is bringing about a golden age of technological divination, opening up insights that predict …
Andy Donaldson
Technical Account Manager
Futureproof your business with PPC automation: PPC Town Hall 26
Ever since Google introduced a whole bunch of changes, things have been changing very fast in PPC.
Frederick Vallaeys
Co-Founder & CEO
Beyond Bid Management: 4 Common Problems & How to Solve Them
When we think about bid management of our keywords and product groups, there are key areas that every marketer …
Madhurima Gupta
Solutions Strategist
14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce
The holiday season is no longer upon us — it’s here.
Ashwin Balakrishnan
Senior Marketing Manager
Smart vs. Standard Shopping: When to choose which Google Ads campaign type
While many marketers and agencies might prefer Smart Shopping campaigns for its ease of use, some still prefer Standard …
Aayushi Bhandari
Product Specialist
OMG Commerce’s insights to dominate holiday e-commerce: PPC Town Hall 25
There’s no doubt that 2020 has been an unusual year for all of us.
Frederick Vallaeys
Co-founder & CEO