How PPC Marketers Can Make the Most of Google Analytics 4
You may already be aware of this, but just to remind you Google is moving away from the current version of Google …
Vimal Bharadwaj
Content Marketing Manager
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Google Analytics
16 Sep 22You may already be aware of this, but just to remind you Google is moving away from the …
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05 Sep 22In less than a year, starting July 2023, Universal Analytics (UA) from Google will stop …
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05 Sep 22Ad platforms have been busy rolling out automation updates over the past couple of months. …
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Strategy
Google Ads
22 Aug 22Google’s Smart Bidding has evolved over the years to have a better understanding of what …
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google ads
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17 Aug 22Google calls it value-based bidding. We think of it as ROI optimization. Other teams …
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The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices
Generating high-quality leads for B2B businesses is not easy.
Vimal Bharadwaj
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How to Find Broken Landing Pages in Your Google Ads Campaigns?
Updated: June 23, 2022 How often have you landed on a broken landing page, or a page with a ‘product not found or out of …
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Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance
Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …
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Optmyzr’s Guide to Google Ads Performance Max Campaigns
Performance Max campaigns are a new campaign type in Google Ads in which advertisers can create one campaign and get …
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How to Do Conversion Value Adjustments in Google Ads
In this article, you’re going to learn how to do conversion value adjustments in Google Ads.
Vimal Bharadwaj
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Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn’t Worry About It
If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads account, for example, quality …
Frederick Vallaeys
Co-Founder & CEO
Which Bid Adjustments Work With My Bid Strategy on Google Ads?
Updated: May 16, 2022 Google has a tremendous amount of data about how people interact with ads and the computing power …
Frederick Vallaeys
Co-Founder & CEO
Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
Back in 2018, Google Ads introduced a metric called Optimization Score that can be accessed from the “Recommendations” …
Sukanya Chatterjee
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5 Ways to Reduce Ecommerce Fulfillment Costs Without Sacrificing Quality
Having a cost-effective business can help aid your PPC campaign efforts.
Jake Rheude
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Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.
Are you looking for a helpful guide on how to increase ecommerce conversions?
Vlad Shvets
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What’s New in Optmyzr: March 2022
Rule Engine strategies for Budgets Analyze the performance of your campaign budgets and shared budgets, and tweak the …
Radhika Shenoy
Content and Product Marketer
Improve your search and shopping PPC campaigns in just 2 weeks
It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do …
Ashwin Balakrishnan
Senior Marketing Manager