Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query has to match a keyword before it can trigger an ad to show. Match types allow advertisers to either tightly control exactly what searches their ads may appear for (through exact match keywords) […]
As longtime Search veterans ourselves, the Optmyzr team’s legacy generally comes from the Google universe. Yet we’ve always viewed Bing’s emergence as a true player in search as being a good thing for search marketers. More choice for users. A bigger pie overall. More opportunity for marketers to help brands reach the customers who are […]
As PPC pros, we all know search is where it’s at if you want to ensure customers and prospects find YOUR business. Customer behaviors have shifted dramatically in recent years with Google and Bing being first-stop waypoints on the journey to purchase. It’s a challenge for PPC pros to stay on top of shifting behaviors […]
When it comes to Shopping Campaigns, there are different ways you can approach the bid management process. At Optmyzr, we offer three tools that will help you manage shopping bids successfully. They have different focuses and vary by the granularity you’ll need. Whether you’re looking to manage more generic and standard changes in bids, or […]
At Optmyzr we are constantly making updates and improvements to our tools, and though big changes will continue to be communicated via email, we feel some of the smaller updates are best communicated in a more compact and contextual way. We have now started using Beamer’s in-app changelog for this so that you can keep […]
Optimizing your accounts with Optmyzr is pretty simple and straightforward. You get to work with performance analysis and optimization tools, reporting features and task automation, among others, while still maintaining complete control. We want you to make the most out of your experience with Optmyzr, and show you how you can reach your business goals […]
Google Marketing Live just wrapped up this week in San Jose, clearly laying out the path for search marketers and business owners alike. Now in its fifth year, Google Marketing Live has grown in size and sophistication. It’s essential that search marketers pay close attention to what happens at Live. I had the great opportunity […]
Among all of the great digital marketing conferences of the year, Google Marketing Live is one that sets the tone and topics for all conferences that follow. Intense analysis, debate and optimism flow from Google Marketing Live, because the event showcases the next iteration of search marketing and the latest insight from the people who […]
AdWords recently introduced a new type of shopping campaign – Goal based Shopping Campaigns. These are similar to Universal App campaigns and are completely automated. To start a goal based shopping campaign, all you need to do is link your merchant center account, set a budget, upload products, and let Google know your country of […]
When it comes to functionality and performance of landing pages, some errors go beyond a non-working URL. Here are two common use cases that you should take care of. Ads leading to out-of-stock landing pages Ads leading to out of stock product pages or product not found pages can become a problem both for the […]