Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn’t Worry About It
If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads account, for example, quality …
Frederick Vallaeys
Co-Founder & CEO
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Responsive Search Ads
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17 May 22If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads …
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Responsive Search Ads
Google Ads
10 May 22Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple …
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Google Ads
22 Apr 22Back in 2018, Google Ads introduced a metric called Optimization Score that can be …
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Guest Post
07 Apr 22Having a cost-effective business can help aid your PPC campaign efforts. How? By saving …
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Ecommerce
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05 Apr 22Are you looking for a helpful guide on how to increase ecommerce conversions? You’ve …
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Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
At the height of the Roman Empire, pepper was so highly prized that spice traders’ wealth grew faster than they could …
Frederick Vallaeys
Co-Founder & CEO
Optmyzr Lite: Free PPC marketing dashboard for small businesses
Starting a business from the ground up isn’t for the faint of heart.
Ashwin Balakrishnan
Senior Marketing Manager
Automation Layering: The PPC Expert’s New Secret Sauce
Dominos have been falling all around PPC specialists for a while.
Frederick Vallaeys
Co-Founder & CEO
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
If online advertising plays a significant role in your growth strategy, it might be advisable to consider your own …
Vimal Bharadwaj
Content Marketing Manager
A Proven 5-Step Communication Model To Win Client Buy-In
Communication is what we do as marketers and as human beings.
Melissa Liu
Paid Search Associate Director at RPA
What’s New in Optmyzr: January 2022
Google announced early last year that their AdWords API would stop functioning by April 2022.
Radhika Shenoy
Content and Product Marketer
Optmyzr’s Guide to Google Ads Performance Max Campaigns
Performance Max is a new campaign type from Google Ads that promises to simplify advertising in a world where user …
Frederick Vallaeys
Co-Founder & CEO
Dear WordStream Users, We’ve Got You Covered
If you work in search marketing or PPC, change being the only constant is no cliché; it’s a way of life.
Radhika Shenoy
Content Marketer
How to Reduce Costs on your PPC Ads
Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the …
Ashwin Balakrishnan
Senior Marketing Manager
The Essential Guide to Conducting Effective Keyword Research
Whether you’re a SaaS or Ecommerce business, conducting effective keyword research should be one of your top priorities.
Victorio Duran III
PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys
Co-Founder & CEO