During my 5 years as a PPC strategist, I’ve learned that the most common dilemma marketers face is choosing between automated and manual bidding. While many other factors also come into the picture — budgets and targets, for example — choosing an efficient bidding strategy is the undisputed winner. So let’s dive right into how […]
It’s oddly tough to celebrate good news in 2020. Let’s face it: It’s a truly challenging year for so many organizations. Our team learned last week that we made the Inc. 5000 “Fastest Growing Private Companies in America” list for the third straight year. Typically, that’s reason to pop the champagne corks and celebrate. This […]
PPC marketers are always optimizing — some monitoring here, an adjustment there, and then you start to see (better) results. When you have that much to do, it’s impossible to do it manually and scale your output. So there’s no reason to fear automation — like scripts. They not only speed up the process, but […]
Marketers fear automation, but Smart Bidding is a great example of how it actually helps. Teeming with data and interactions, Smart Bidding uses machine learning to create optimal bid strategies. And because it saves both time and money, it’s quickly become an important part of PPC. But there’s a (literally) dark side to it as […]
As one of the cornerstones of digital marketing, PPC has become important to all businesses. But executing complex tactics calls for multi-taskers who are organized and quick. PPC marketers constantly need to track, optimize, and scale their work. And the first step of any strategy: understanding its scope. At Optmyzr, we realized that PPC marketers […]
The paid advertising industry is a continuous train ride of updates that, if you don’t keep up with, you’ll eventually get left behind. We’ve seen some major acceleration come with automation, how responsive ads & smart bidding are redefining our roles in the field. To master these changes is to understand how to utilize them […]
Over the past two weeks, we’ve looked at two core facets of any search campaign: writing ad text that’s designed to convert, and diversifying ad types to attract a wider audience. This week, I want to discuss the third part of the process: optimizing your campaigns to improve their performance. As every PPC marketer knows, […]
Many marketers who live and breathe ad spend value ROAS as the holy grail of advertising. For many, it’s a way of calculating and formulating next steps to achieve high(er) revenue. While this metric does forecast quite well, one question that arises is how useful it is for long-term growth. With the use of retargeting […]
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns. With the help of Optmyzr’s enhanced automation, DealerJazz was able to deliver supercharged content, yielding more relevant ad copy and better performance. Let’s read in detail how we empowered […]
Almost every brand and business relies on PPC to help them reach and sell to the right audiences. The key to doing so at scale is choosing dynamic, multi-faceted software that can help you achieve your goals. If you’re a PPC marketer, you’ve probably already come across several of these tools — and possibly even […]