Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy
Google Ads experiments are a great way to test ideas, hypotheses, and changes before applying them to existing Search …
Aayushi Bhandari
Product Manager
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Optmyzr
PPC Strategy
26 Oct 21Google Ads experiments are a great way to test ideas, hypotheses, and changes before …
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Optmyzr
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07 Oct 21It’s been a busy quarter for us at Optmyzr, building PPC tools that help save time and …
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Ecommerce
PPC Strategy
04 Oct 21Q4 2021 is upon us and it’s shaping up to be one of retail’s biggest ever holiday seasons. …
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Amazon Ads
PPC Strategy
02 Oct 21$15.73 billion – that’s billion with a big ol’ B – is how much Amazon made from PPC …
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Google Ads
PPC Strategy
01 Oct 21Google Ads dropped two big announcements recently, including an update to how keywords …
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Here’s why Quality Score still deserves PPC’s attention in 2021
Coke vs. Pepsi, ketchup vs. mustard, caring about Quality Score vs.
Ashwin Balakrishnan
Senior Marketing Manager
So Google Ads is hiding your PPC data. What now?
Every few months, advertisers hear about the latest change or update from Google Ads, and it usually means parting ways …
Ashwin Balakrishnan
Senior Marketing Manager
How to Manage Jurisdiction-Specific Surcharges in Google Ads
Google recently announced they will start to charge surcharges related to regional taxes in 2 additional markets: India …
Frederick Vallaeys
Co-Founder & CEO
What are Call Conversions in PPC Marketing?
In the modern and competitive world of business, not only does every tactic count but knowing the effectiveness of each …
Elea Andrea Almazora
How to win quality leads with Google Ads Smart Bidding and Offline Conversions
Over the last few years, Smart Bidding and offline conversions have completely changed the way PPC account managers and …
Ashwin Balakrishnan
Senior Marketing Manager
Google Ads: How optimized targeting is different from audience expansion
Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new …
Frederick Vallaeys
Co-Founder & CEO
3 Ways to Improve Smart Bidding Performance on Google Ads
Bid automation is one of the biggest potential time-savers in PPC.
Frederick Vallaeys
Co-Founder & CEO
How to Fix 6 of the Most Common PPC Advertising Problems
Whether you’re a PPC advertising expert or are just dipping your toes in the world of search ads, you’ve probably …
Ashwin Balakrishnan
Senior Marketing Manager
How to Increase Conversions in Your PPC Campaigns
Conversions are the backbone of search advertising.
Ashwin Balakrishnan
Senior Marketing Manager
How to Find and Fix Underperforming Responsive Search Ads
You never want an ad in your account that’s below par, but underperforming Responsive Search Ads (RSAs) might be doing …
Ashwin Balakrishnan
Senior Marketing Manager
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys
Co-Founder & CEO
6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns
Call tracking is a form of conversion tracking that allows you to determine how many phone calls you’re receiving due to …
Victorio Duran III
Associate SEO Director