How PPC Marketers Can Make the Most of Google Analytics 4
You may already be aware of this, but just to remind you Google is moving away from the current version of Google …
Vimal Bharadwaj
Content Marketing Manager
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Google Analytics
16 Sep 22You may already be aware of this, but just to remind you Google is moving away from the …
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Google Analytics
05 Sep 22In less than a year, starting July 2023, Universal Analytics (UA) from Google will stop …
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Updates
05 Sep 22Ad platforms have been busy rolling out automation updates over the past couple of months. …
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Strategy
Google Ads
22 Aug 22Google’s Smart Bidding has evolved over the years to have a better understanding of what …
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google ads
case study
17 Aug 22Google calls it value-based bidding. We think of it as ROI optimization. Other teams …
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All Posts
Our Most Popular PPC Posts of 2014
With 2014 now well behind us, I wanted to give a quick round-up of Optmyzr’s most popular media coverage.
Frederick Vallaeys
Co-Founder & CEO
New in Reporting: Report Navigator, Image Widget & More
We recently launched a lot of new features to make Optmyzr’s reporting platform even more powerful.
Geetanjali Tyagi
Co-Founder & COO
Keyword Lasso: In-Line Edits, Negative Keywords, Advanced Mode & More
The Keyword Lasso one-click optimization is one of the most used optimizations in our suite of tools.
Geetanjali Tyagi
Co-Founder & COO
How to Create New Ads Using Text From Existing High-Performing Ads
Removing underperforming ads is one part of testing ad text in an AdWords account.
Geetanjali Tyagi
Co-Founder & COO
Enhanced Scripts: An Easier Way to Use the Google AdWords Powerhouse
In 2013, Optmyzr was one of the first companies to create AdWords Scripts for advertisers who were looking for more …
Shashank Tiwari
Senior Software Development Manager
Still sending static AdWords reports? It's better in Optmyzr.
Static AdWords reports limit the amount of information you can include or, you run the risk of including so much data …
Geetanjali Tyagi
Co-Founder & COO
Customize AdWords Reports with Comments
After creating AdWords reports, account managers spend a lot of time adding observations that help their customers make …
Geetanjali Tyagi
Co-Founder & COO
Tools to Manage Multiple AdWords Accounts
It can be quite tedious to manage multiple AdWords accounts and stay on top of them all the time.
Geetanjali Tyagi
Co-Founder & COO
See Quality Scores for all your accounts in one place
One of the first tools built by Optmyzr was a Quality Score Tracker that lets you to see your account level quality …
Geetanjali Tyagi
Co-Founder & COO
Time Interval Options in Optmyzr Graphs: Daily, Weekly, Monthly
One of the highlights of Optmyzr’s report designer is that you have the option to include multiple date ranges in the …
Geetanjali Tyagi
Co-Founder & COO
Get Certified For AdWords
A great way to set yourself or your agency apart when trying to land new SEM clients is to show them that you are …
Frederick Vallaeys
Co-founder & CEO
Make Better PPC Decisions With Analytics Data
I recently hosted a Hangout On Air for Google Partners and wrote a post on Search Engine Land about how you can get …
Frederick Vallaeys
CEO & Co-Founder