20 PPC Optimization Strategies to Take Your Performance From Good to Great
Optimize your ad text, budgets, bids, landing pages, and more with these 20 powerful strategies.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
Featured
Guide
PPC Optimization
02 Oct 23PPC Optimization, or Pay-Per-Click Optimization, is a continuous process of analyzing and …
05
Budgets
Google Ads
01 Oct 23In light of recent antitrust lawsuits and scrutiny over its ad business practices, …
05
Shopping Ads
Google Ads
28 Sep 23Online shopping has changed how people search for items they need and want. A simple …
05
Expert Series
Guide
28 Sep 23Retargeting is an advertising technique for reaching out to your previous website …
05
Insights
Google Ads
27 Sep 23It is hard to change a strategic perspective. We form our ideas on the world based on data …
05
Latest
- Agency
- Ai
- Amazon ads
- Attribution
- Audiences
- Automated bidding
- Automation layering
- B2b
- Bid management
- Budgets
- Call ads
- Campaign automator
- Case study
- Conversion value
- Customer stories
- Display ads
- Ecommerce
- Events
- Expert series
- Google ads
- Google analytics
- Guest post
- Guide
- Insights
- Keywords queries
- Landing pages
- Lead generation
- Microsoft ads
- Optimization tools
- Optmyzr
- Performance max
- Ppc 101
- Ppc automation
- Ppc monitoring
- Ppc optimization
- Ppc reporting
- Ppc reports
- Ppc strategy
- Ppc tools
- Ppc town hall
- Ppc updates
- Quality score
- Responsive search ads
- Retargeting
- Rule engine
- Search ads
- Shopping ads
- Shopping campaigns
- Smart bidding
- Smart shopping
- State of ppc
- Strategy
- Targeting
- Updates
- Value based bidding
- Video ads
- Workflows
Search Results
All Posts
The Granular Story: Real-Life Agency, Real Love for Optmyzr
We’re a small agency in Milwaukee with big PPC experience.
Jordon Meyer (Granular)
CEO & Founder
How to Use Aggregate Data to Set Bids for Shopping Campaigns
When shopping campaigns are split at a very granular level like product id, each product group may not have enough data …
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Optmyzr PPC Forecast 2016: PPC Trends to Watch For
As a new year starts, PPC industry experts predict the trends that shouldn’t be ignored in 2016.
Esperanza Arriagada (Optmyzr)
Marketing Manager
Optmyzr Voted Studio40's Best PPC Tool
Studio 40 asked 21 PPC experts like Larry Kim, Chris Haleua, and John Gagnon what PPC tools they couldn’t live without.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
US Search Awards 2015: Optmyzr Named Best PPC Management Software
We’re excited to share that Optmyzr won the award for Best PPC Management Software at the US Search Awards in Las Vegas …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Have you tried our new Quality Score Tracker for Google AdWords?
The Quality Score Tracker is one of our most popular tools and we’ve just given it a makeover!
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
AdWords One-Click Optimizations in Turbo Mode
One of the features that makes Optmyzr’s tools effective is that they are data-driven.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Optmyzr Q&A: Quality Score
We recently hosted a webinar about the recent changes in Quality Score with Convirza and they just posted the transcript …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
20+ Optmyzr Tools to Manage Google AdWords Account
One of the most common questions we get asked is how can Optmyzr help me or, what is Optmyzr?
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Top Tips to Write Stellar Ad Text for Google AdWords
70 characters for ad text, 25 characters for headline, and 35 characters for the display URL are all you get in AdWords …
Esperanza Arriagada (Optmyzr)
Marketing Manager
The New Google Ads MCC Dashboard in Optmyzr is Live
Both Google and Optmyzr launched updates to their MCC dashboards for AdWords today offering exciting new functionality.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Don’t Send AdWords Reports Before Google’s Data is Complete
Sending reports of AdWords results to clients is one of the more time-consuming tasks agencies deal with so it’s not …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO