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Mar 29, 2023 Quality Score PPC Strategy

Google Ads Quality Score: What is it and why it still deserves your attention in 2023

Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.

Ashwin Balakrishnan (Optmyzr)

Senior Marketing Manager

All Posts

May 27, 2013 Keywords & Queries

Back to Basics: Understanding Keyword Match Types in Google AdWords

One of the easiest ways to save money in AdWords is to use keyword match types the right way.

Geetanjali Tyagi (Optmyzr)

Co-founder & COO

May 26, 2013 Search Ads

Why you should punctuate AdWords ads

AdWords gives you limited characters to get your message across in an ad.

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO

May 21, 2013 Display Ads Search Ads

Creating Display Ads Using Text Ads in Google AdWords

Display ads can be quite effective in building a brand and can be more engaging than text ads.

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO

May 20, 2013 PPC Strategy

Back to Basics: Naming Conventions for AdWords PPC

Naming convention for campaigns and ad groups When creating a new AdWords account, we jump right into creating campaigns …

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO

May 20, 2013 Display Ads

When a Display Campaign Is Better Than Search

For a lot of advertisers, online advertising is synonymous with just advertising on the search network.

Geetanjali Tyagi

Co-Founder & COO

May 19, 2013 PPC Strategy

Back to Basics: Theming Keywords in Ad Groups

The relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score.

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO

May 17, 2013 PPC Strategy

Back to Basics: How to Structure a PPC Account in Google AdWords

Account structure is essentially how you organize your ads and keywords in your AdWords account.

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO

May 15, 2013 Bid Management

Can changing bids really reduce cost per acquisition?

Is changing bids (max CPC) for keywords the answer to reducing your cost/sale or CPA?

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO