How to Make Value-Based Bidding Work for You
Learn the requirements of value-based bidding and how to make it work for your business.
Will Gray (WebMechanix)
Associate Marketing Director
Featured
Value-Based Bidding
05 Jun 23Value-based bidding and smart bidding are two powerful tools that have evolved …
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Google Ads
24 May 23Google Marketing Live 2023, an event hosted at Google’s Mountain View headquarters, …
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PPC Monitoring
Google Ads
22 May 23A few days ago, we introduced a new tool/feature to check your change history and see if …
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AI
Search Ads
16 May 23It is an exciting time for search engine advertising as both Google and Bing embrace the …
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B2B
PPC Automation
15 May 23Automation in paid search is here to stay. It saves time for the PPC manager, freeing them …
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Back to Basics: Understanding Keyword Match Types in Google AdWords
One of the easiest ways to save money in AdWords is to use keyword match types the right way.
Geetanjali Tyagi (Optmyzr)
Co-founder & COO
Why you should punctuate AdWords ads
AdWords gives you limited characters to get your message across in an ad.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Creating Display Ads Using Text Ads in Google AdWords
Display ads can be quite effective in building a brand and can be more engaging than text ads.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Back to Basics: Naming Conventions for AdWords PPC
Naming convention for campaigns and ad groups When creating a new AdWords account, we jump right into creating campaigns …
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
When a Display Campaign Is Better Than Search
For a lot of advertisers, online advertising is synonymous with just advertising on the search network.
Geetanjali Tyagi
Co-Founder & COO
Back to Basics: Theming Keywords in Ad Groups
The relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Back to Basics: How to Structure a PPC Account in Google AdWords
Account structure is essentially how you organize your ads and keywords in your AdWords account.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Can changing bids really reduce cost per acquisition?
Is changing bids (max CPC) for keywords the answer to reducing your cost/sale or CPA?
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO