How B2B marketers can improve PPC targeting by segmenting CRM data
Learn how you can effectively segment CRM data using automation.
Tanya Michael (Optmyzr)
Content Marketer
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07 Feb 23“Do you remember the good old days when all you had to do to build, target, or remarket an …
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02 Feb 23When creating a PPC campaign, there are a lot of factors that you need to consider to be …
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24 Jan 23As a PPC advertiser, a big part of your job is PPC analysis: an in-depth understanding of …
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Google Ads
18 Jan 23On January 4th, 2023, Google sent an email to advertisers who run Google ads regarding a …
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PPC Strategy
16 Jan 23If you aren’t using PPC automation tools in your Google Ads campaigns in 2023, you’re …
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Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Advertisers have a slew of best practices to choose from when optimizing their PPC accounts.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
If online advertising plays a significant role in your growth strategy, it might be advisable to consider your own …
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
A Proven 5-Step Communication Model To Win Client Buy-In
Communication is what we do as marketers and as human beings.
Melissa Liu (RPA)
Paid Search Associate Director at RPA
What’s New in Optmyzr: January 2022
Google announced early last year that their AdWords API would stop functioning by April 2022.
Radhika Shenoy (Optmyzr)
Content and Product Marketer
Optmyzr 2021 Wrap
2021 was an eventful year for Optmyzr.
Radhika Shenoy (Optmyzr)
Content Marketer
Dear WordStream Users, We’ve Got You Covered
If you work in search marketing or PPC, change being the only constant is no cliché; it’s a way of life.
Radhika Shenoy (Optmyzr)
Content Marketer
How to Reduce Costs on your PPC Ads
Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Building Better PPC Display Campaigns: What, Why & How
Display campaigns in pay-per-click advertising are some of the most eye-catching ads you can run (when they’re done …
Aayushi Bhandari (Optmyzr)
Product Manager
What the Google Ads API change means for Wordstream and other tools
One thing that’s constant in PPC is change.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
How Can D2C Brands Leverage PPC Ads to Drive Customer Acquisition?
D2C Ecommerce retail is skyrocketing. The global D2C sales have almost doubled in the last two years, and this uptrend …
Akshay Deogiri (Mobstac)