How B2B marketers can improve PPC targeting by segmenting CRM data
Learn how you can effectively segment CRM data using automation.
Tanya Michael (Optmyzr)
Content Marketer
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Guide
07 Feb 23“Do you remember the good old days when all you had to do to build, target, or remarket an …
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02 Feb 23When creating a PPC campaign, there are a lot of factors that you need to consider to be …
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Guide
24 Jan 23As a PPC advertiser, a big part of your job is PPC analysis: an in-depth understanding of …
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Guide
Google Ads
18 Jan 23On January 4th, 2023, Google sent an email to advertisers who run Google ads regarding a …
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PPC Strategy
16 Jan 23If you aren’t using PPC automation tools in your Google Ads campaigns in 2023, you’re …
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Things To Do Before You Set Up Your First Google Ads Campaign: A Checklist
If you’re new to search marketing and Google Ads and feel like a lost child in a busy market as you try to understand …
Radhika Shenoy (Optmyzr)
Content and Product Marketer
How to Keep Your PPC Ads On Even When Inventory Is Low
Should you pause your ads when products go out of stock?
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
What’s New in Optmyzr: November 2021
So much of our progress in November was centered on making Black Friday Cyber Monday more fruitful for our users.
Aayushi Bhandari (Optmyzr)
Product Manager
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
When setting up a campaign, you need to choose the campaign type that best suits your marketing goals, brand strategy, …
Radhika Shenoy (Optmyzr)
Content and Product Marketer
How to Optimize Your Smart Shopping Campaigns
Classic paid search was about controlling levers.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
What’s New in Optmyzr: October 2021
Our Q4 kickoff revolved around one core objective: making life less stressful and more manageable for PPC experts.
Aayushi Bhandari (Optmyzr)
Product Manager
How to Make Your Shopping Campaigns Profitable
Everybody loves e-commerce. For buyers, it offers unparalleled convenience and control.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
How to Use First-Party Data for PPC Campaigns
Data is increasingly becoming an asset to companies.
Nick Brown (accelerate)
Founder & CEO - accelerate
How to Improve ROAS in Your PPC Campaigns
Search advertising is typically easier when you have deep pockets.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
The behavior of your PPC budget is crucial to getting your strategy right, and the new Budget Report in Google Ads …
Aayushi Bhandari (Optmyzr)
Product Manager
Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy
Google Ads experiments are a great way to test ideas, hypotheses, and changes before applying them to existing Search …
Aayushi Bhandari (Optmyzr)
Product Manager
What’s New in Optmyzr: Q3 2021
It’s been a busy quarter for us at Optmyzr, building PPC tools that help save time and hassle.
Aayushi Bhandari (Optmyzr)
Product Manager