Categories: Optmyzr

Quality Score Q&A

We recently hosted a webinar about the recent changes in Quality Score with Convirza and they just posted the transcript of the Q&A we did at the end. Read it here…

If you’re interested in the topic of Quality Score and missed my 2 recent posts on this topic, here are the links:

  1. SearchEngineLand: The Minimum Quality Score That Can Save You Money In AdWords
  2. PPCHero: The Impact Of Google’s July 2015 Quality Score Change

Here’s a sample of our findings about the impact of QS on CPCs. Be sure to check out the articles above for more details.

Optmyzr’s analysis compared first page bids for keywords with a Quality Score drop of 1 point between Monday July 28 and Monday Aug 3.
Frederick Vallaeys :Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.