Categories: Reporting

Report Beautification

We really appreciate all our users feedback as it helps us prioritize what features to build next. Last week we got this funny tweet from Andrew McGarry:

Not that we’re that much into golfing but we don’t like being below par so we set out to improve the look of our reports. Here’s what we launched a few days after Andrew’s tweet…

Colored arrows in the KPI widget to make it easier to see metrics that are doing well or poorly:

Instantly see KPIs that are doing well or poorly based on the red and green color coded arrows.


Nicer presentation of tables. Now we only show horizontal lines and we make the header row bold to make them easier to read:

This is what tables looked like before the redesign.
This is the new look for tables in reports.

A different background color to make reports pop a bit more:

The new background in reports makes the pages pop more visually on screen.

We also just launched a display ads widget so now you can see the actual image ad in your reports:

Now you can include display ads in your custom reports.


We’ve got a few more beautifications up our sleeve but let us know your ideas for how to make them more visually pleasing.

Andrew tweeted us again later and had this to say:


Thanks Andrew!

Frederick Vallaeys :Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.