Shopping Ads Management for Bing Now Available
As longtime Search veterans ourselves, the Optmyzr team’s legacy generally comes from the Google universe. Yet we’ve always viewed Bing’s emergence as a true player in search as being a good thing for search marketers. More choice for users. A bigger pie overall. More opportunity for marketers to help brands reach the customers who are searching for what they sell.
Accurate market share stats are elusive, at best, but seem to range between 10-33% for Bing these days (in terms of search volume). While Google still rules the search universe, 10-33% of billions of searches conducted is massive – to say the very least.
Search is clearly the powerhouse way to reach customers, because users tell the search engines specifically what they are seeking – “Men’s black dress shoes” or “trendy prom dresses” or “[brand name] camera lenses” or “family restaurants near me.” As Bing continues its steady growth in volume and its evolution to Google-like ad types, data and analytics, search marketers have found themselves working across platforms with greater frequency.
Trouble was, working in two platforms typically more than doubled the work for the PPC pro. Google automation and powerful tools like Optmyzr made it a snap to launch and manage Google Shopping Ads. Bing ads, though? Not so much. It’s been a much more manual and time-consuming prospect for PPC pros – until now.
The Optmyzr team is excited to introduce powerful new functionality that allows PPC pros to manage all critical aspects of Bing Shopping Ads from the same Optmyzr interface that manages Google Ads.
The new Bing-specific functionality greatly simplifies Bing Shopping Ads in much the same way it simplifies Google Shopping Ads. We set out to simplify core activities, including setting up advanced campaign structures, keeping campaigns synced with dynamic product inventory, and optimizing performance quickly and efficiently with AI-enabled decision support.
We’ve made it possible for PPC pros to tackle Bing Shopping Ads in minutes instead of hours. Many automated features speed things along, but Optmyzr also provides extensive manual intervention and optimization, so you can dig deep into your product data to improve performance.
A few of the most notable core features to highlight:
- Optmyzr Campaign Builder: Set up your campaign structure for the most optimal deployment and management. Highly flexible in setup, much like what we’ve offered for Google Shopping Ads management.
- Optmyzr Campaign Refresher: Keep your Bing ads in sync with a merchant feed.
- Optmyzr Bid Management: Creates customizable reports that will help you identify commonalities affecting performance deep within campaigns. Commonalities might be brand, style, size, product type, price – any number of attributes essential to a successful campaign. You can act on the insight to drive better (more profitable!) bids.
As always, we focus much of our innovation on mid to advanced PPC pros, but the ease and flexibility of the system allows up-and-coming PPC managers to improve their abilities and execution.
One final important piece about the new Bing-specific functionality – you’ll still manage campaigns (setup to execution) individually for Bing and Google within Optmyzr. Each platform has its own unique structure and specific requirements. However, the time savings of deploying campaigns AND tracking metrics and reporting through the same system will undoubtedly help PPC pros work more efficiently and effectively. Optmyzr allows the PPC pro to access campaign metrics and reporting through the same interface, which allows more immediate comparison of performance in Google and Bing.
Best of all, you won’t be leaving millions – if not billions – of Bing searches to chance. As the overall search pie gets bigger and Bing continues to grow its share of search volume, it’s becoming more important than ever that search pros build their cross platform expertise and capability. If not, the competition might just run away with a huge percentage of previously untapped search traffic.