Shopping Ads Webinar

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According to Merkle RKG’s Digital Marketing report for Q2 of 2015, shopping ads now account for 32% of paid search clicks for retail advertisers. As this type of PPC ad is increasingly becoming a more important factor in driving sales for e-commerce sites, it’s important to make sure they are fully optimized.

To that end, Optmyzr recently removed the limits on how many product groups can be created through our Shopping Campaign Builder tool. Now you can easily build the best structure for your Shopping ads, even if that means having thousands of ad groups and tens of thousands of product groups.

Optmyzr_-_Shopping_Splitter
Optmyzr’s Shopping Campaign Builder lets you build the ideal structure for your Shopping campaigns quickly and efficiently.

We also partnered with Whoop! a company out of Austria that we met at SMX Advanced in Seattle this summer to host a webinar about optimizing bids for Shopping Ads. We hope you’ll join us and Reinhard Einwagner, Product Manager at Whoop! for our webinar on Wednesday August 26, 2015 at 9 AM PST (USA) | 6 PM CEST (Europe) where we’ll cover:

  • shopping group structure: ad groups vs. product groups
  • the advantages of a bid-by-item strategy
  • what you can do with custom labels
  • how to get the most out of Google’s reports for Shopping ads

You can reserve your seat for the webinar here and also get on the mailing list to get a copy of the materials afterwards.

Join Optmyzr and Whoop! to learn how to optimize Shopping Ads
Join Optmyzr and Whoop! to learn how to optimize Shopping Ads

Frederick Vallaeys

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

→ Frederick Vallaeys

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