Optmyzr is proud to call out the latest accolades for our Co-Founder/CEO Frederick Vallaeys. He was named SEL Contributor of The Year at this year’s SMX West conference (Landy Awards). His articles on Search Engine Land (SEL) cover a variety of topics relating to PPC from analyzing how artificial intelligence (AI) is changing the world of PPC, to optimizing workflows for agencies.
Below you’ll find a recap of Fred’s top articles by topic – take a look!
Artificial Intelligence & Machine Learning in PPC
Covering the know-hows of succeeding in an AI-first world, these articles go through how AI has evolved through time, the different levels of PPC automation and the technologies driving PPC intelligence. Here are some of his top AI-related posts:
Automating Processes with Scripts
When it comes to saving time in rather routine and sometimes tedious tasks, scripts are a great way to facilitate the process. From reporting to auditing scripts, these articles cover all you need to automate the process, and not get lost along the way!
Knowing what you are facing is by far the best way to prepare for success! On these related articles, you can find some insights on boosting Shopping ads, driving positive results with AMP sites and a review of the free PPC reporting solutions Google offers.
As one of the more prolific content contributors at Search Engine Land, Fred has authored dozens of columns to share his unique insights and expertise in PPC and search overall. You can find all of his articles at https://searchengineland.com/author/frederick-vallaeys