Optmyzr Blog

All the top posts by Frederick Vallaeys on Search Engine Land

Jun 19, 2018

Geetanjali Tyagi

Co-Founder & COO



Optmyzr is proud to call out the latest accolades for our Co-Founder/CEO Frederick Vallaeys. He was named SEL Contributor of The Year at this year’s SMX West conference (Landy Awards). His articles on Search Engine Land (SEL) cover a variety of topics relating to PPC from analyzing how artificial intelligence (AI) is changing the world of PPC, to optimizing workflows for agencies.

Below you’ll find a recap of Fred’s top articles by topic – take a look!

Artificial Intelligence & Machine Learning in PPC

Covering the know-hows of succeeding in an AI-first world, these articles go through how AI has evolved through time, the different levels of PPC automation and the technologies driving PPC intelligence. Here are some of his top AI-related posts:

  • How artificial intelligence drives PPC automation
  • The AdWords 2017 roadmap is loaded with artificial intelligence
  • 6 ways ad agencies can thrive in an AI-first world
  • The technology behind AI in PPC
  • PPC agencies will play these 4 roles when automation takes over


    Automating Processes with Scripts

    When it comes to saving time in rather routine and sometimes tedious tasks, scripts are a great way to facilitate the process. From reporting to auditing scripts, these articles cover all you need to automate the process, and not get lost along the way!

  • This script automates adding any AdWords data to a Google spreadsheet
  • A time-saving free script to help keep Google Grants accounts out of trouble
  • This script creates Google Slides with AdWords data to automate the creation of presentations
  • Boosting Results

    Knowing what you are facing is by far the best way to prepare for success! On these related articles, you can find some insights on boosting Shopping ads, driving positive results with AMP sites and a review of the free PPC reporting solutions Google offers.

  • The best-kept AdWords secret: AMP your landing pages
  • How to outdo the PPC robots in shopping ads
  • 5 ways to sell more this holiday season with Google’s updates to shopping ads
  • How to build a stronger, more effective PPC team
  • A review of free PPC reporting solutions from Google
  • As one of the more prolific content contributors at Search Engine Land, Fred has authored dozens of columns to share his unique insights and expertise in PPC and search overall. You can find all of his articles at