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google
state of ppc
Search Ad Masterclass Pt. 3: Optimize campaigns in 5 steps
Over the past two weeks, we’ve looked at two core facets of any search campaign: writing ad text that’s designed to …
Madhurima Gupta
Solutions Strategist
All blogs
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ads
google
state of ppc
Search Ad Masterclass Pt. 2: Experiment with ad types for better results
In last week’s post, we talked about why it’s important to take the time to write ads that resonate with your target …
Madhurima Gupta
Solutions Strategist
ads
google
state of ppc
Search Ad Masterclass Pt. 1: How to write ads that get high-quality clicks
Write ads. Get clicks. Make money.
Madhurima Gupta
Solutions Strategist
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optmyzr
5 Ways to Use Optmyzr’s Ad Text Optimization Tool During a Crisis
Copywriting is one of the most versatile tools in a PPC marketer’s skill set for a reason.
Ashwin Balakrishnan
Senior Marketing Manager
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optmyzr
How to Optimize Your Ad Text In Just a Few Steps
Optimizing your bids and budgets is most definitely an important part of successful account management, however, even …
Matilde Mualim
Content and Quality Specialist
rsa
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google
state of ppc
optmyzr
How to Get Started with RSAs for Your Google Ads Account
Responsive Search Ads (RSAs) were announced by Google Ads last year and are now available for all advertisers globally.
Matilde Mualim
Content and Quality Specialist
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google
optmyzr
Optmyzr Tools to Create Expanded Text Ads in Google AdWords
AdWords introduced expanded text ads (ETAs) last year and promised higher click-through rates for advertisers and a …
Madhurima Gupta
Solutions Strategist
ads
google
optmyzr
How Optmyzr Helps the Migration & Management of Expanded Text Ads
In February 2017, AdWords will no longer allow advertisers to submit or edit legacy text ads.
Frederick Vallaeys
Co-Founder & CEO
ads
google
state of ppc
How the Demise of Right-Side Ads Will Impact Google AdWords Advertisers
Google made a big change this month in how it displays ads on its search results pages (SERPs).
Frederick Vallaeys
Co-Founder & CEO
ads
state of ppc
Top Tips to Write Stellar Ad Text for Google AdWords
70 characters for ad text, 25 characters for headline, and 35 characters for the display URL are all you get in AdWords …
Esperanza Arriagada
Marketing Manager
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optmyzr
What You Need to Know About A/B Split Testing in AdWords Using Optmyzr
I spend a lot of time talking and writing about the more humanistic elements of advertising; how to appeal to your …
Isaac Rudansky
CEO
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optmyzr
How to Create New Ads Using Text From Existing High-Performing Ads
Removing underperforming ads is one part of testing ad text in an AdWords account.
Geetanjali Tyagi
Co-Founder & COO