Top Tips to Leverage Your PPC Campaigns with Standard Shopping
As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives.
Aayushi Bhandari
Product Specialist
All blogs
automation
6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists.
Juan Carlos Aristimuño
Account Manager
Search Marketing Automation ProTips: How to Become a True PPC Hero
PPC Hero Summit is just around the corner, and I hope you take time to attend a webinar session I’m doing Feb.
Frederick Vallaeys
Co-Founder & CEO
Thinking Outside the Box: Automate & Integrate Google Analytics Data
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its …
Matilde Mualim
Content and Quality Specialist
Thinking Outside the Box: Bid by Weather
You know that old saying “when it rains… apply bid changes”.
Matilde Mualim
Content and Quality Specialist
Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays
_Just like you do, some campaigns deserve a good day off!
Juan Carlos Aristimuño
Account Manager
Why Smart Bidding and Last-Click Attribution are a dangerous combination
Machine Learning (ML), Artificial Intelligence (AI) and Automation are three trending topics in the industry today.
Frederick Vallaeys
Co-founder & CEO
SMX Advanced 2019: Automation & Machine Learning Take Center Stage
Search marketing is at an interesting place in its evolution.
Frederick Vallaeys
Co-Founder & CEO
PPC in 2019: The Year YOU Reach Rockstar Status
As an industry, we made huge strides in pay-per-click automation during 2018.
Frederick Vallaeys
Co-Founder & CEO
How to Bid by Weather and Other Offline Data
We hosted a webinar to show how the Rule Engine can be used to automate bid management based on external data like sales …
Frederick Vallaeys
Co-Founder & CEO
PPC Automation = Agency Efficiency & Profitability
Running search ads is an easy sell for agencies, because clients like the measurability and control this medium offers.
Frederick Vallaeys
Co-Founder & CEO
How the Rule Engine lets you do dream optimizations that you never had time for
Some PPC tools simply slap a different UI on existing capabilities from the engines but at Optmyzr, we try hard to build …
Frederick Vallaeys
Co-Founder & CEO