All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
Not all clicks are created equal — some are more likely to convert than others.
Frederick Vallaeys
Co-Founder & CEO
All blogs
Bid Management
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads is going to retire their Target …
Frederick Vallaeys
Co-Founder & CEO
Beyond Bid Management: 4 Common Problems & How to Solve Them
When we think about bid management of our keywords and product groups, there are key areas that every marketer …
Madhurima Gupta
Solutions Strategist
5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
It’s true: the right bidding strategy can decide the fate of your PPC accounts.
Frederick Vallaeys
Co-Founder & CEO
Take Control of Geo Bid Adjustments & Placements with Optmyzr
Imagine if your bank let you transfer money to people but made it difficult to decide who receives your transfers.
Frederick Vallaeys
Co-Founder & CEO
4 Proven Tips to Control Automated Bidding
During my 5 years as a PPC strategist, I’ve learned that the most common dilemma marketers face is choosing between …
Madhurima Gupta
Solutions Strategist
Two Sides of the e-Commerce Coin: The Stay-at-Home CPC Experiment
When it comes to my clients, I have noticed a clear distinction between the winners and losers of e-commerce during this …
Wesley McMahon
Owner
Do More with Optmyzr: Automate Tiered Bidding Management
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better …
Matilde Mualim
Content and Quality Specialist
Which Bid Adjustments Work With My Bid Strategy on Google Ads?
Updated: May 16, 2022 Google has a tremendous amount of data about how people interact with ads and the computing power …
Frederick Vallaeys
Co-Founder & CEO
Bid Management For Google Shopping Ads Made Easy
Last updated: September 23, 2021
Frederick Vallaeys
Co-Founder & CEO
How to Bid by Weather and Other Offline Data
We hosted a webinar to show how the Rule Engine can be used to automate bid management based on external data like sales …
Frederick Vallaeys
Co-Founder & CEO
Get Hourly Bid Adjustment Recommendations for Google AdWords Campaigns
The Hour of the Week tool is an incredibly helpful way of visualizing the times and days of the week where your AdWords …
Frederick Vallaeys
Co-Founder & CEO