Beyond Bid Management: 4 Common Problems & How to Solve Them
When we think about bid management of our keywords and product groups, there are key areas that every marketer …
Madhurima Gupta
Solutions Strategist
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bid management
Take Control of Geo Bid Adjustments & Placements with Optmyzr
Imagine if your bank let you transfer money to people but made it difficult to decide who receives your transfers.
Frederick Vallaeys
Co-Founder & CEO
4 Proven Tips to Control Automated Bidding
During my 5 years as a PPC strategist, I’ve learned that the most common dilemma marketers face is choosing between …
Madhurima Gupta
Solutions Strategist
Google Told Us Their 6 Top Tips to Impact Smart Bidding
The last time we sat down with Google to talk shop, the discussion found its way to managing PPC campaigns during the …
Ashwin Balakrishnan
Senior Marketing Manager
Do More with Optmyzr: Automate Tiered Bidding Management
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better …
Matilde Mualim
Content and Quality Specialist
Which bid adjustments work with my bid strategy on Google Ads?
Google has a tremendous amount of data about how people interact with ads and the computing power and machine learning …
Frederick Vallaeys
Co-Founder & CEO
Bid Management For Google Shopping Ads Made Easy
When it comes to Shopping Campaigns, there are different ways you can approach the bid management process.
Frederick Vallaeys
Co-Founder & CEO
Get Hourly Bid Adjustment Recommendations for Google AdWords Campaigns
The Hour of the Week tool is an incredibly helpful way of visualizing the times and days of the week where your AdWords …
Frederick Vallaeys
Co-Founder & CEO
Make Better Shopping Bids with the GRIP Structure
I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show you some of the …
Soumyajit Das
Software Development Engineer
Set Geo bid adjustments in Optmyzr for better ROAS & ROI
When you set up an AdWords campaign you choose the locations you want to target based on where your prospective …
Geetanjali Tyagi
Co-Founder & COO
How to Use Aggregate Data to Set Bids for Shopping Campaigns
When shopping campaigns are split at a very granular level like product id, each product group may not have enough data …
Geetanjali Tyagi
Co-Founder & COO