Education
Optmyzr
PPC Automation
Thinking Outside The Box #2 – Bid by Weather
You know that old saying “when it rains… apply bid changes”.
Matilde Mualim
Content and Quality Specialist
All blogs
Education
AdWords
Education
Understanding Google’s new Extension of Phrase Match and Broad Match Modifiers
Watching this year’s Google Marketing Live event, one of the things that really intrigued me was Ben Gomes, Google’s SVP …
Matilde Mualim
Content and Quality Specialist
AdWords
Education
Optmyzr
PPC Automation
Why Smart Bidding and Last-Click Attribution are a Dangerous Combination
Machine Learning (ML), Artificial Intelligence (AI) and Automation are three trending topics in the industry today.
Frederick Vallaeys
Co-founder & CEO
AdWords
Education
PPC Automation
Key Takeaways from SMX Advanced: Automation, Measurement and The Role of PPC Pros Moving Forward
As the Spring conference season winds down, in-the-know search marketers have a lot of fresh insight following a packed …
Frederick Vallaeys
Co-founder & CEO
Education
Optmyzr
SMX Advanced 2019: Automation & Machine Learning Take Center Stage
Search marketing is at an interesting place in its evolution.
Frederick Vallaeys
Co-founder & CEO
AdWords
Education
Optmyzr
Fred’s Book for PPC Rockstars is Out! Digital Marketing in an AI World
The Optmyzr team is excited to see our cofounding CEO, Fred Vallaeys, publish a new book: “Digital Marketing in an AI …
Frederick Vallaeys
Co-founder & CEO
AdWords
Education
Google Average Position – Goodbye Old Friend :-/
Google is finally putting the venerable Average Position metric out to pasture.
Frederick Vallaeys
Co-founder & CEO
AdWords
Education
Optmyzr
What happens after Average Position is gone
Google Ads has announced it will no longer report on ‘average position’ later this year.
Frederick Vallaeys
Co-founder & CEO
AdWords
Education
What is the new Cross-Network in AdWords?
AdWords recently introduced a new type of shopping campaign – Goal-based Shopping Campaigns.
Geetanjali Tyagi
Co-founder & COO