Why Ad Creative Is the Key to Unlocking Higher Conversions in 2023
Learn why ad creative matters more than ever in 2023.
Diana-Alina Aldea (Creatopy)
PPC Team Leader
All blogs
Expert series
Google Ads Account Structure: Why Is It So Important & How to Build an Impressive Structure
A good account structure is crucial when running Google Ads. Learn how to build one.
Fraser Andrews (HDY Agency)
Head of Paid Media
Do Not Start a PPC Agency in 2023 Until You’ve Understood These 7 Things
Starting a PPC agency in 2023 is both easier and harder than ever. Hear the arguments in favor and against starting your …
Kirk Williams (ZATO Marketing)
Founder & Chief Pondering Officer
10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
Learn how to create high-converting video landing pages for your PPC campaign.
Torrey Tayenaka (Sparkhouse)
Co-founder and CEO
Google Ads Negative Keywords: 5 Effective Strategies for Ecommerce PPC Campaigns
Learn what negative keywords are and the strategies to effectively use them in your ecommerce PPC campaigns.
Nicholas Woodward (PACK & SEND)
Country Manager
Performance Max Guide: How to Diagnose Your Ecommerce Campaign Performance in 2023
Use this detailed guide to diagnose the performance of your ecommerce campaigns.
Cory Lindholm (Ads By Cory)
Founder
Performance Max for Ecommerce: Evaluate Your Campaign Performance With This 44-Point Checklist
Make use of this in-depth 44-point checklist to evaluate your ecommerce Performance Max campaigns.
Cory Lindholm (Ads By Cory)
Founder
4 Campaign Hygiene Optimizations for PPC Advertising Success
Account management is a necessary task that all PPC managers have to perform on a regular basis.
Will Gray (WebMechanix)
Associate Marketing Director, Paid Search
Optimizing Campaign ROI: How WebMechanix used value-based bidding to get the best leads
Find out how digital marketers WebMechanix used a value-based bid strategy to maximize the value of their Google Ads …
Jarrett Fleagle (WebMechanix)
Director
Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change
Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …
Sarah Stemen (Marcus Thomas)
Senior Paid Search Manager
Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
Has the world of PPC as we knew it come to an end?
Gianpaolo Lorusso
Web Marketing Professional
5 Simple Ways to Improve Your Quality Score in Google Ads
Learn five simple ways to improve your Google Ads quality score for lower CPC and better ad positions.
David Johnson (Constellation)
SVP of Paid Search