Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn’t Worry About It
If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads account, for example, quality …
Frederick Vallaeys
Co-Founder & CEO
All blogs
Google Ads
Google Responsive Search Ads: Here’s Everything You Need to Know
Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that …
Vimal Bharadwaj
Content Marketing Manager
Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
Back in 2018, Google Ads introduced a metric called Optimization Score that can be accessed from the “Recommendations” …
Sukanya Chatterjee
Customer Success Executive
PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys
Co-Founder & CEO
What the Google Ads API change means for Wordstream and other tools
One thing that’s constant in PPC is change.
Frederick Vallaeys
Co-Founder & CEO
Things To Do Before You Set Up Your First Google Ads Campaign: A Checklist
If you’re new to search marketing and Google Ads and feel like a lost child in a busy market as you try to understand …
Radhika Shenoy
Content and Product Marketer
The Optmyzr Study On Responsive Search Ad Performance: Statistics, Insights & Best Practices
Gone are the days when you could ignore Responsive Search Ads (RSA) and instead build PPC ad copy that shows up exactly …
Ashwin Balakrishnan
Senior Marketing Manager
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
When setting up a campaign, you need to choose the campaign type that best suits your marketing goals, brand strategy, …
Radhika Shenoy
Content and Product Marketer
Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
Google Ads dropped two big announcements recently, including an update to how keywords match queries and a change to the …
Frederick Vallaeys
Co-Founder & CEO
How Lead Tracking Can Improve Google Ads ROI
Anybody can track conversions. Smart marketers track leads.
Mac Mischke
Content Marketing Manager
Only On Optmyzr: Exclude Individual Google Search Partners Placements
Update, 13 April 2022 – Using the new Google Ads API, this solution is no longer possible.
Ashwin Balakrishnan
Senior Marketing Manager
So Google Ads is hiding your PPC data. What now?
Every few months, advertisers hear about the latest change or update from Google Ads, and it usually means parting ways …
Ashwin Balakrishnan
Senior Marketing Manager