7 Ways to Stop Google Ads From Wasting Your PPC Budget
No advertiser wants to spend over the odds. But since Google controls auction dynamics, you must protect your accounts.
Frederick Vallaeys (Optmyzr)
CEO
All blogs
Google Ads
12 Best Practices to Optimize Google Shopping Campaigns
Optimize your Google Shopping campaigns with these 12 best practices.
Freya Laskowski (CollectingCents.com)
Consultant
Broad or Exact Match? Our Study Says It’s Time to Reevaluate Your Match Type and Bidding Strategy
Discover the surprising revelations about Broad Match vs. Exact Match and bidding strategies in our analysis.
Navah Hopkins (Optmyzr)
Evangelist
Google Confirms Inflating CPCs: What Advertisers Need to Know
A Google executive has come clean on auction price increases during its US antitrust case. Find out how this affects …
Frederick Vallaeys (Optmyzr)
CEO
Enhanced Conversions in Google Ads: Benefits and Best Practices to Unlock Its Full Power
Learn the benefits of enhanced conversions in Google Ads and the best practices to unlock their full potential.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
How to protect your Google Ads account from glitches?
Here are 4 ways to protect your Google Ads account from glitches.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding
Learn how to make smart bidding work and 5 ways to manage it easily.
Aayushi Bhandari (Optmyzr)
Senior Product Manager
9 Effective Ways to Reduce Wasted Spend in Your Google Display Campaigns
Learn how to reduce wasted spend in display campaigns and optimize them to get the best ROI.
Sukanya Chatterjee (Optmyzr)
Product Manager
What are Performance Max Campaigns?
Learn what are Performance Max campaigns, Google's automated campaign type.
Frederick Vallaeys ( Optmyzr)
Co-Founder & CEO
Google Responsive Search Ads Guide for 2023
Learn what Responsive Search Ads (RSAs) are, how they work, and how you should get the most out of your RSAs.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
AI-Powered Advertising: Recapping Google Marketing Live 2023
Frederick Vallaeys recaps the announcements made at Google Marketing Live 2023.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
5 Ways to Optimize Your Google Ads Account Using the Change History Widget
Learn 5 use cases to optimize your Google Ads account using the change history widget in Optmyzr.
Aayushi Bhandari (Optmyzr)
Senior Product Manager