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Google Ads

Feb 05, 2021 match types keywords google ads

Google Ads is phasing out Modified Broad Match keywords — here's what to do

If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like …

Frederick Vallaeys

Co-founder & CEO

Jan 27, 2021 Google Ads Microsoft Ads Roundup Guest Blog

Jan 2021 Paid Advertising Roundup from Mabo: New in Google, MSFT & Facebook

January 2021 is the kickstart for a new year of rising opportunity, in the hopes that we can build on our foundations …

Andy Donaldson

Guest Blogger

Dec 28, 2020 Microsoft Advertising Google Ads Roundup Guest Blog

Dec 2020 Paid Advertising Roundup from Mabo: New in Google, MSFT & Facebook

To finalize this ambivalent year, the latest updates round off what the platforms have been building on for these last …

Andy Donaldson

Guest Blogger

Oct 29, 2020 Roundup Google Ads Guest Blogger

Oct 2020 Paid Advertising Roundup from Mabo: New in Google Ads & Facebook

Artificial intelligence is bringing about a golden age of technological divination, opening up insights that predict …

Andy Donaldson

Guest Blogger

Aug 25, 2020 Microsoft Ads Google Ads Guest Blogger Optmyzr

Paid Advertising Roundup from Mabo: August 2020

With 2020 giving us a very testing year so far, there have been some promising insights from reports showing a massive …

Andy Donaldson

Guest Blogger

Aug 04, 2020 Google Ads Education Optmyzr Tools

10 Ways Customers Use Optmyzr to Retain Control with Smart Bidding

Marketers fear automation, but Smart Bidding is a great example of how it actually helps.

Geetanjali Tyagi

Co-founder & COO