PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys
Co-Founder & CEO
All blogs
Google Ads
What the Google Ads API change means for Wordstream and other tools
One thing that’s constant in PPC is change.
Frederick Vallaeys
Co-Founder & CEO
Things To Do Before You Set Up Your First Google Ads Campaign: A Checklist
If you’re new to search marketing and Google Ads and feel like a lost child in a busy market as you try to understand …
Radhika Shenoy
Content and Product Marketer
The Optmyzr study on Responsive Search Ad performance: Statistics, insights & best practices
Gone are the days when you could ignore Responsive Search Ads (RSA) and instead build PPC ad copy that shows up exactly …
Ashwin Balakrishnan
Senior Marketing Manager
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
When setting up a campaign, you need to choose the campaign type that best suits your marketing goals, brand strategy, …
Radhika Shenoy
Content and Product Marketer
Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
Google Ads dropped two big announcements recently, including an update to how keywords match queries and a change to the …
Frederick Vallaeys
Co-Founder & CEO
How Lead Tracking Can Improve Google Ads ROI
Anybody can track conversions. Smart marketers track leads.
Mac Mischke
Content Marketing Manager
An easier way to exclude individual Google Search Partners placements
Free real estate sounds great in theory, but not in practice if the foundations are weak or you can’t afford the …
Ashwin Balakrishnan
Senior Marketing Manager
So Google Ads is hiding your PPC data. What now?
Every few months, advertisers hear about the latest change or update from Google Ads, and it usually means parting ways …
Ashwin Balakrishnan
Senior Marketing Manager
How to Manage Jurisdiction-Specific Surcharges in Google Ads
Google recently announced they will start to charge surcharges related to regional taxes in 2 additional markets: India …
Frederick Vallaeys
Co-Founder & CEO
Google Ads: How optimized targeting is different from audience expansion
Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new …
Frederick Vallaeys
Co-Founder & CEO
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys
Co-Founder & CEO