Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn’t Worry About It
What is ad strength in Responsive Search Ads? Does it matter? And how does it compare to the other Google Ads scores?
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
All blogs
Google Ads
Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Google Responsive Search Ads Guide for 2023
Learn what Responsive Search Ads (RSAs) are, how they work, and how you should get the most out of your RSAs.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
Performance Max: 5 Effective Ways to Safeguard Your Campaigns in 2023
Here are 5 effective ways to safeguard your Performance Max campaigns.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
Performance Max Campaigns Guide for 2023
Learn everything about Performance Max, Google's newest campaign type.
Frederick Vallaeys ( Optmyzr)
Co-Founder & CEO
Google Ads Account Structure: Why Is It So Important & How to Build an Impressive Structure
A good account structure is crucial when running Google Ads. Learn how to build one.
Fraser Andrews (HDY Agency)
Head of Paid Media
Why You Cannot Blindly Trust Google Ads Recommendations
Learn why you cannot blindly trust Google Ads recommendations, and how you should go about them instead.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
Google Display Network vs Programmatic Advertising: Which Should You Choose?
Learn the differences between the Google Display Network and programmatic advertising, and which one you should choose.
Navah Hopkins (Optmyzr)
Optmyzr Evangelist
Google’s ‘Remove Redundant Keywords’ Recommendation: Here’s How You Can Manage Automatic Keyword Deduplication
Manage your Google Ads account in the wake of the latest remove redundant keywords recommendation.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
Google Ads Negative Keywords: 5 Effective Strategies for Ecommerce PPC Campaigns
Learn what negative keywords are and the strategies to effectively use them in your ecommerce PPC campaigns.
Nicholas Woodward (PACK & SEND)
Country Manager
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
Optimizing Campaign ROI: How WebMechanix used value-based bidding to get the best leads
Find out how digital marketers WebMechanix used a value-based bid strategy to maximize the value of their Google Ads …
Jarrett Fleagle (WebMechanix)
Director