Performance Max Campaign Tips for Retail and Ecommerce
Since its launch, Performance Max — the one campaign to rule them all — has seen widespread adoption among advertisers …
Vimal Bharadwaj
Content Marketing Manager
All blogs
Google Ads
The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices
Generating high-quality leads for B2B businesses is not easy.
Vimal Bharadwaj
Content Marketing Manager
How to Find Broken Landing Pages in Your Google Ads Campaigns?
Updated: June 23, 2022 How often have you landed on a broken landing page, or a page with a ‘product not found or out of …
Geetanjali Tyagi
Co-Founder & COO
Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance
Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …
Matilde Mualim
Content and Quality Specialist
Optmyzr’s Guide to Google Ads Performance Max Campaigns
Performance Max campaigns are a new campaign type in Google Ads in which advertisers can create one campaign and get …
Frederick Vallaeys
Co-Founder & CEO
How to Do Conversion Value Adjustments in Google Ads
In this article, you’re going to learn how to do conversion value adjustments in Google Ads.
Vimal Bharadwaj
Content Marketing Manager
Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn’t Worry About It
If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads account, for example, quality …
Frederick Vallaeys
Co-Founder & CEO
Which Bid Adjustments Work With My Bid Strategy on Google Ads?
Updated: May 16, 2022 Google has a tremendous amount of data about how people interact with ads and the computing power …
Frederick Vallaeys
Co-Founder & CEO
Google Responsive Search Ads: Here’s Everything You Need to Know
Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that …
Vimal Bharadwaj
Content Marketing Manager
Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
Back in 2018, Google Ads introduced a metric called Optimization Score that can be accessed from the “Recommendations” …
Sukanya Chatterjee
Customer Success Executive
PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys
Co-Founder & CEO
What the Google Ads API change means for Wordstream and other tools
One thing that’s constant in PPC is change.
Frederick Vallaeys
Co-Founder & CEO