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Google Ads

Nov 08, 2022 Guest post Guide Google Ads

Google Ads Negative Keywords: 5 Effective Strategies for Ecommerce PPC Campaigns

Learn what negative keywords are and the strategies to effectively use them in your ecommerce PPC campaigns.
Nicholas Woodward (PACK & SEND)
Country Manager

Oct 17, 2022 Google Ads Performance Max

Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season

Here are 5 effective ways to safeguard your Performance Max campaigns this holiday season.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager

Aug 22, 2022 Strategy Google Ads

Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow

Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.

Vimal Bharadwaj (Optmyzr)

Content Marketing Manager

Aug 17, 2022 google ads case study

Optimizing Campaign ROI: How WebMechanix used value-based bidding to get the best leads

Find out how digital marketers WebMechanix used a value-based bid strategy to maximize the value of their Google Ads …
Jarrett Fleagle (WebMechanix)
Director

Aug 17, 2022 Responsive Search Ads Google Ads

The Optmyzr Study On Responsive Search Ad Performance 2022

Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager

Aug 16, 2022 Responsive Search Ads Google Ads

Google Responsive Search Ads: Here’s Everything You Need to Know

In this article, we explain what Responsive Search Ads (RSAs) are, how they work, and how you should get the most out of …
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager

Jul 21, 2022 Performance Max Google Ads

Performance Max Campaign Tips for Retail and Ecommerce

Expert tips and strategies to drive better results for your ecommerce and retail Performance Max campaigns.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager

Jul 06, 2022 Google Ads

The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices

Generating high-quality leads for B2B businesses is not easy.

Vimal Bharadwaj (Optmyzr)

Content Marketing Manager

Jun 23, 2022 Google Ads Landing Pages

How to Find Broken Landing Pages in Your Google Ads Campaigns?

Updated: June 23, 2022 How often have you landed on a broken landing page, or a page with a ‘product not found or out of …

Geetanjali Tyagi (Optmyzr)

Co-Founder & COO

Jun 16, 2022 Google Ads Shopping Ads

Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance

Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Jun 13, 2022 Google Ads Performance Max

Optmyzr’s Guide to Google Ads Performance Max Campaigns

Performance Max campaigns are a new campaign type in Google Ads in which advertisers can create one campaign and get …

Frederick Vallaeys ( Optmyzr)

Co-Founder & CEO

May 27, 2022 Google Ads

How to Do Conversion Value Adjustments in Google Ads

In this article, you’re going to learn how to do conversion value adjustments in Google Ads.

Vimal Bharadwaj (Optmyzr)

Content Marketing Manager