Google Ads: How optimized targeting is different from audience expansion
Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
All blogs
Google Ads
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
3 Ways to Take Control of Universal App Campaigns in Optmyzr
If you want to scale the growth of your Apps, then Google’s UACs (Universal App Campaigns) must be one of the focal …
Madhurima Gupta (Optmyzr)
Solutions Strategist
3 Recent Google Ads Developments Every PPC Pro Needs to Know About
As the doom and gloom of COVID-19 fades, we’re hearing fewer conversations about troubleshooting and more about solving …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Google Shifts Approach On Ads Editor, Partner Program, Trends & More
In the last couple of weeks, Google has both altered existing plans and announced new measures to deal with the …
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Google Average Position: Goodbye, Old Friend
Google is finally putting the venerable Average Position metric out to pasture.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
What happens now that Average Position is gone?
Google Ads has announced it will no longer report on ‘average position’ later this year.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Google Complimentary Support: Yes? No? Maybe?
Over the last several days, many Google Ads account owners have been getting notices from Google notifying of something …
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
Understanding the new Cross-Network in AdWords
AdWords recently introduced a new type of shopping campaign – Goal-based Shopping Campaigns.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Machine Learning Improves Google AdWords in 2017
At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017 is that machine learning …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
9 Costly Google AdWords Mistakes to Avoid
This is a guest post written by Phil Frost, Founder and COO of Main Street ROI.
Phil Frost (Main Street ROI)
Founder & COO
AdWords Announces Longer Text Ads and Tablet Bidding
Google just revealed some exciting changes to be announced at its annual AdWords event, the Global Performance Summit, …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO