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Google Ads

Jun 16, 2022 Google Ads Shopping Ads

Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance

Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

May 27, 2022 Google Ads

How to Do Conversion Value Adjustments in Google Ads

In this article, you’re going to learn how to do conversion value adjustments in Google Ads.

Vimal Bharadwaj (Optmyzr)

Content Marketing Manager

May 15, 2022 Bid Management Google Ads

Which Bid Adjustments Work With My Bid Strategy on Google Ads?

Updated: May 16, 2022 Google has a tremendous amount of data about how people interact with ads and the computing power …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Dec 21, 2021 PPC Strategy Google Ads

PPC in 2022: Predicting the Unpredictable

If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Dec 20, 2021 Google Ads PPC Updates

What the Google Ads API change means for Wordstream and other tools

One thing that’s constant in PPC is change.

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Oct 01, 2021 Google Ads PPC Strategy

Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes

Google Ads dropped two big announcements recently, including an update to how keywords match queries and a change to the …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Sep 21, 2021 Google ads Guest post

How Lead Tracking Can Improve Google Ads ROI

Anybody can track conversions. Smart marketers track leads.

Mac Mischke (WhatConverts)

Content Marketing Manager

Aug 18, 2021 Google Ads PPC Strategy

So Google Ads is hiding your PPC data. What now?

Every few months, advertisers hear about the latest change or update from Google Ads, and it usually means parting ways …

Ashwin Balakrishnan (Optmyzr)

Senior Marketing Manager

Jul 30, 2021 Google Ads

How to Manage Jurisdiction-Specific Surcharges in Google Ads

Google recently announced they will start to charge surcharges related to regional taxes in 2 additional markets: India …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Jul 22, 2021 Google Ads Targeting

Google Ads: How optimized targeting is different from audience expansion

Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

May 20, 2021 PPC Automation Google Ads

How to Add GCLID Data to Google Analytics

Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Nov 02, 2020 Google Ads

3 Ways to Take Control of Universal App Campaigns in Optmyzr

If you want to scale the growth of your Apps, then Google’s UACs (Universal App Campaigns) must be one of the focal …

Madhurima Gupta (Optmyzr)

Solutions Strategist