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Guest Blogger

Oct 29, 2020 Roundup Google Ads Guest Blogger

Oct 2020 Paid Advertising Roundup from Mabo: New in Google Ads & Facebook

Artificial intelligence is bringing about a golden age of technological divination, opening up insights that predict …

Andy Donaldson

Guest Blogger

Sep 29, 2020 AdWords Amazon Advertising Guest Blogger Microsoft Advertising

Sep 2020 Paid Advertising Roundup from Mabo: Google Limits Search Terms & More

As we come to the end of Q3, preparations are underway to take advantage of the seasonal peaks to maximize on this …

Andy Donaldson

Guest Blogger

Sep 17, 2020 Guest Blogger Shopping Ads

Omnisend’s 8 Best Practices for Shopify App Advertising in 2020

Among the main contributors to Shopify’s growth are the multitude of apps available on its platform.

Ashwin Balakrishnan

Senior Marketing Manager

Aug 25, 2020 Microsoft Ads Google Ads Guest Blogger Optmyzr

Paid Advertising Roundup from Mabo: August 2020

With 2020 giving us a very testing year so far, there have been some promising insights from reports showing a massive …

Andy Donaldson

Guest Blogger

Jul 28, 2020 Guest Blogger AdWords Microsoft Advertising

Paid Advertising Roundup from Mabo: July 2020

The paid advertising industry is a continuous train ride of updates that, if you don’t keep up with, you’ll eventually …

Ashwin Balakrishnan

Senior Marketing Manager

May 26, 2020 Guest Blogger

Two Sides of an e-Commerce Coin: The Stay-at-Home CPC Experiment

When it comes to my clients, I have noticed a clear distinction between the winners and losers of e-commerce during this …

Ashwin Balakrishnan

Senior Marketing Manager