Google Ads is phasing out Modified Broad Match keywords — here's what to do
If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
All blogs
Keywords & Queries
Google Limits Search Query Report Data: The Impact and Reactions
If you’re not familiar with cricket, there’s a term called the “googly” that refers to a deceptive delivery from the …
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
How to See New Queries That Are Triggering Your Ads
In the past few weeks, search behavior – much like the rest of the world – has turned upside down in an unexpected and …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
What does Google’s extension of Phrase Match and Broad Match Modifiers mean?
Watching this year’s Google Marketing Live event, one of the things that really intrigued me was Ben Gomes, Google’s SVP …
Matilde Mualim
Content and Quality Specialist
How Keyword Match Types Work With Close Variants (2018)
Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query …
Frederick Vallaeys
Co-Founder & CEO
Managing Negative Keywords for Shopping Campaigns
Shopping campaigns work very differently from search campaigns.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
4 Ways to Manage your AdWords Search Queries
It doesn’t matter how long you’ve been running search campaigns.
Esperanza Arriagada (Optmyzr)
Senior Marketing Manager
Keyword Lasso: In-Line Edits, Negative Keywords, Advanced Mode & More
The Keyword Lasso one-click optimization is one of the most used optimizations in our suite of tools.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Are you adding too many negative keywords?
While building the Traffic Sculptor One-Click Optimization™ we found a unique use case where adding negative keywords …
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Conversion Lasso – Increase Sales & Traffic
This optimization automatically suggests converting/high-performing search terms that should be added as keywords in the …
Geetanjali Tyagi
Co-founder & COO
Keyword De-Duper: Are duplicate keywords hurting your AdWords account?
Duplicate keywords in an AdWords account compete with each other and traffic gets divided.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Traffic Sculptor: Are the right ads being shown for your keywords?
Traffic Sculptor ensures that the right ads show for each search query in an AdWords account.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO