Google Ads is phasing out Modified Broad Match keywords — here's what to do
If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like …
Frederick Vallaeys
Co-Founder & CEO
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keywords
Google Limits Search Query Report Data: The Impact and Reactions
If you’re not familiar with cricket, there’s a term called the “googly” that refers to a deceptive delivery from the …
Geetanjali Tyagi
Co-Founder & COO
Do More with Optmyzr: Automate Tiered Bidding Management
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better …
Matilde Mualim
Content and Quality Specialist
What does Google’s extension of Phrase Match and Broad Match Modifiers mean?
Watching this year’s Google Marketing Live event, one of the things that really intrigued me was Ben Gomes, Google’s SVP …
Matilde Mualim
Content and Quality Specialist
How Keyword Match Types Work With Close Variants (2018)
Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query …
Frederick Vallaeys
Co-Founder & CEO
There's finally an easy way to create & manage SKAGs
Single keyword ad groups—or SKAGs—are an AdWords strategy that puts one keyword in each of your campaign’s ad groups.
Frederick Vallaeys
Co-Founder & CEO
4 Ways to Manage your AdWords Search Queries
It doesn’t matter how long you’ve been running search campaigns.
Esperanza Arriagada
Senior Marketing Manager
Automate AdWords SKAG Creation in Optmyzr
A good account structure is still one of the most important aspects of managing an AdWords account.
Geetanjali Tyagi
Co-Founder & COO
Keyword Lasso: In-Line Edits, Negative Keywords, Advanced Mode & More
The Keyword Lasso one-click optimization is one of the most used optimizations in our suite of tools.
Geetanjali Tyagi
Co-Founder & COO
Are you adding too many negative keywords?
While building the Traffic Sculptor One-Click Optimization™ we found a unique use case where adding negative keywords …
Geetanjali Tyagi
Co-Founder & COO
How Often Should You Run One-Click AdWords Optimizations?
One-Click Optimizations are automated, time-saving and easy to implement.
Geetanjali Tyagi
Co-Founder & COO
How to Use the First Page Bridger: Mind the (Bid) Gap!
When keywords don’t appear on the first page of search results, you’re losing out on a lot of potential traffic.
Geetanjali Tyagi
Co-Founder & COO