What’s New in Optmyzr: March 2022
Rule Engine strategies for Budgets Analyze the performance of your campaign budgets and shared budgets, and tweak the …
Radhika Shenoy
Content and Product Marketer
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Optmyzr
Improve your search and shopping PPC campaigns in just 2 weeks
It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do …
Ashwin Balakrishnan
Senior Marketing Manager
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
When the decisions you make impact thousands of people and businesses, you have to take them seriously – no matter how …
Ashwin Balakrishnan
Senior Marketing Manager
What’s New in Optmyzr: February 2022
Campaign Automator: First Optmyzr tool to be moved to the new Google Ads API As was already mentioned, Optmyzr is in the …
Radhika Shenoy
Content and Product Marketer
Optmyzr Lite: Free PPC marketing dashboard for small businesses
Starting a business from the ground up isn’t for the faint of heart.
Ashwin Balakrishnan
Senior Marketing Manager
What’s New in Optmyzr: January 2022
Google announced early last year that their AdWords API would stop functioning by April 2022.
Radhika Shenoy
Content and Product Marketer
Dear WordStream Users, We’ve Got You Covered
If you work in search marketing or PPC, change being the only constant is no cliché; it’s a way of life.
Radhika Shenoy
Content Marketer
How to Reduce Costs on your PPC Ads
Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the …
Ashwin Balakrishnan
Senior Marketing Manager
Building Better PPC Display Campaigns: What, Why & How
Display campaigns in pay-per-click advertising are some of the most eye-catching ads you can run (when they’re done …
Aayushi Bhandari
Product Manager
What’s New in Optmyzr: November 2021
So much of our progress in November was centered on making Black Friday Cyber Monday more fruitful for our users.
Aayushi Bhandari
Product Manager
How to Optimize Your Smart Shopping Campaigns
Classic paid search was about controlling levers.
Ashwin Balakrishnan
Senior Marketing Manager