Control & Efficiency: New in PPC Monitoring & Workflows in Optmyzr
One of the most common bits of feedback we hear from people who use Optmyzr is how it puts them back in control — of …
Ashwin Balakrishnan
Senior Marketing Manager
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The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads is going to retire their Target …
Frederick Vallaeys
Co-Founder & CEO
6 Google Ads Smart Shopping Optimizations to Improve Profitability
If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick it makes e-commerce.
Aayushi Bhandari
Product Specialist
3 Ways to Take Control of Universal App Campaigns in Optmyzr
If you want to scale the growth of your Apps, then Google’s UACs (Universal App Campaigns) must be one of the focal …
Madhurima Gupta
Solutions Strategist
Global Search Awards 2020: Optmyzr Bags Best PPC Management Suite
2020 has been a turbulent year for search marketers, but Optmyzr still managed to be named ‘Best PPC Management Suite’ …
Ashwin Balakrishnan
Senior Marketing Manager
4 Smart Shopping Myths Busted: How to Optimize Even with Limitations
Over the years, through many product webinars and solution calls with customers, I’ve noticed that search marketers …
Madhurima Gupta
Solutions Strategist
Take Control of Geo Bid Adjustments & Placements with Optmyzr
Imagine if your bank let you transfer money to people but made it difficult to decide who receives your transfers.
Frederick Vallaeys
Co-Founder & CEO
4 Proven Tips to Control Automated Bidding
During my 5 years as a PPC strategist, I’ve learned that the most common dilemma marketers face is choosing between …
Madhurima Gupta
Solutions Strategist
Customer Success Helps Optmyzr Retain Inc. 5000 Spot
It’s oddly tough to celebrate good news in 2020.
Frederick Vallaeys
Co-Founder & CEO
10 Ways Customers Use Optmyzr to Retain Control with Smart Bidding
Some marketers fear automation, but Smart Bidding is a great example of how it actually helps.
Geetanjali Tyagi
Co-Founder & COO
Account Blueprints: Take Greater Control of PPC with Workflow Management
Step 1: Name your Blueprint As one of the cornerstones of digital marketing, PPC has become important to all businesses.
Ashwin Balakrishnan
Senior Marketing Manager
6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists.
Juan Carlos Aristimuño
Account Manager