10 Ways Customers Use Optmyzr to Retain Control with Smart Bidding
Some marketers fear automation, but Smart Bidding is a great example of how it actually helps.
Geetanjali Tyagi
Co-Founder & COO
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Optmyzr
Account Blueprints: Take Greater Control of PPC with Workflow Management
Step 1: Name your Blueprint As one of the cornerstones of digital marketing, PPC has become important to all businesses.
Ashwin Balakrishnan
Senior Marketing Manager
DealerJazz Equalizes the Dealership Ad Game Using Optmyzr
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with …
Ashwin Balakrishnan
Senior Marketing Manager
6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists.
Juan Carlos Aristimuño
Account Manager
5 Ways to Use Optmyzr’s Ad Text Optimization Tool During a Crisis
Copywriting is one of the most versatile tools in a PPC marketer’s skill set for a reason.
Ashwin Balakrishnan
Senior Marketing Manager
Rule Engine: Powerful PPC Strategies for Microsoft Ads
Paid search marketing has become even more challenging than usual, as PPC pros grapple with unforeseen challenges far …
Ashwin Balakrishnan
Senior Marketing Manager
Optmyzr in 2020: Automation Layering, Structured Data & Usability
AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts.
Frederick Vallaeys
Co-Founder & CEO
PPC Automation Done Right: Shopping Campaign Builder 2.0
Holiday shopping season has seemingly become a “winner take all” proposition in the world of PPC.
Frederick Vallaeys
Co-Founder & CEO
Do More with Optmyzr: Automate Tiered Bidding Management
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better …
Matilde Mualim
Content and Quality Specialist
Google, Microsoft, Facebook, and Amazon: Manage Them All with Optmyzr
Running PPC programs used to be relatively simple, with essentially one major platform to consider.
Frederick Vallaeys
Co-Founder & CEO
Must-Read for PPC Pros: Digital Marketing in an AI World
The Optmyzr team is excited to see our cofounding CEO, Fred Vallaeys, publish a new book: “Digital Marketing in an AI …
Geetanjali Tyagi
Co-Founder & COO
Ensure Your PPC Accounts Are Well Managed With Our PPC Audit Tool
End-of-year puts PPC audits top-of-mind. While PPC pros dissect performance and report campaign results daily, weekly or …
Frederick Vallaeys
Co-Founder & CEO