Optmyzr 2021 Wrap
2021 was an eventful year for Optmyzr.
Radhika Shenoy (Optmyzr)
Content Marketer
All blogs
Optmyzr
Dear WordStream Users, We’ve Got You Covered
If you work in search marketing or PPC, change being the only constant is no cliché; it’s a way of life.
Radhika Shenoy (Optmyzr)
Content Marketer
How to Reduce Costs on your PPC Ads
Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Building Better PPC Display Campaigns: What, Why & How
Display campaigns in pay-per-click advertising are some of the most eye-catching ads you can run (when they’re done …
Aayushi Bhandari (Optmyzr)
Product Manager
What’s New in Optmyzr: November 2021
So much of our progress in November was centered on making Black Friday Cyber Monday more fruitful for our users.
Aayushi Bhandari (Optmyzr)
Product Manager
How to Optimize Your Smart Shopping Campaigns
Classic paid search was about controlling levers.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
What’s New in Optmyzr: October 2021
Our Q4 kickoff revolved around one core objective: making life less stressful and more manageable for PPC experts.
Aayushi Bhandari (Optmyzr)
Product Manager
How to Make Your Shopping Campaigns Profitable
Everybody loves e-commerce. For buyers, it offers unparalleled convenience and control.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
How to Improve ROAS in Your PPC Campaigns
Search advertising is typically easier when you have deep pockets.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
The behavior of your PPC budget is crucial to getting your strategy right, and the new Budget Report in Google Ads …
Aayushi Bhandari (Optmyzr)
Product Manager
Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy
Google Ads experiments are a great way to test ideas, hypotheses, and changes before applying them to existing Search …
Aayushi Bhandari (Optmyzr)
Product Manager
What’s New in Optmyzr: Q3 2021
It’s been a busy quarter for us at Optmyzr, building PPC tools that help save time and hassle.
Aayushi Bhandari (Optmyzr)
Product Manager