shopping
google
optmyzr
How to Build a Profitable Google Ads Shopping Campaign Structure
In a world where people can’t always go out to make a purchase, e-commerce is more important than ever.
Madhurima Gupta
Solutions Strategist
All blogs
optmyzr
ads
optmyzr
5 Ways to Use Optmyzr’s Ad Text Optimization Tool During a Crisis
Copywriting is one of the most versatile tools in a PPC marketer’s skill set for a reason.
Ashwin Balakrishnan
Senior Marketing Manager
rule engine
microsoft
optmyzr
Rule Engine: Powerful PPC Strategies for Microsoft Ads
Paid search marketing has become even more challenging than usual, as PPC pros grapple with unforeseen challenges far …
Ashwin Balakrishnan
Senior Marketing Manager
search
insights
optmyzr
How to See New Queries That Are Triggering Your Ads
In the past few weeks, search behavior – much like the rest of the world – has turned upside down in an unexpected and …
Frederick Vallaeys
Co-Founder & CEO
optmyzr
Optmyzr in 2020: Automation Layering, Structured Data & Usability
AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts.
Frederick Vallaeys
Co-Founder & CEO
shopping
google
optmyzr
PPC Automation Done Right: Shopping Campaign Builder 2.0
Holiday shopping season has seemingly become a “winner take all” proposition in the world of PPC.
Frederick Vallaeys
Co-Founder & CEO
automation
rule engine
optmyzr
Thinking Outside the Box: Automate & Integrate Google Analytics Data
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its …
Matilde Mualim
Content and Quality Specialist
bid management
keywords
google
optmyzr
Do More with Optmyzr: Automate Tiered Bidding Management
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better …
Matilde Mualim
Content and Quality Specialist
ads
optmyzr
How to Optimize Your Ad Text In Just a Few Steps
Optimizing your bids and budgets is most definitely an important part of successful account management, however, even …
Matilde Mualim
Content and Quality Specialist
amazon
facebook
microsoft
google
optmyzr
Google, Microsoft, Facebook, and Amazon: Manage Them All with Optmyzr
Running PPC programs used to be relatively simple, with essentially one major platform to consider.
Frederick Vallaeys
Co-Founder & CEO
automation
rule engine
optmyzr
Thinking Outside the Box: Bid by Weather
You know that old saying “when it rains… apply bid changes”.
Matilde Mualim
Content and Quality Specialist
search
google
optmyzr
Google Responsive Search Ads & What You Need to Know
Google throws a lot of great stuff at those of us fortunate enough to work in PPC.
Frederick Vallaeys
Co-Founder & CEO