Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change
Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …
Sarah Stemen (Marcus Thomas)
Senior Paid Search Manager
All blogs
PPC Automation
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Scale your business with PPC scripts: PPC Town Hall 18
PPC marketers are always optimizing — some monitoring here, an adjustment there, and then you start to see (better) …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists.
Juan Carlos Aristimuño (Optmyzr)
Account Manager
Rule Engine: Powerful PPC Strategies for Microsoft Ads
Paid search marketing has become even more challenging than usual, as PPC pros grapple with unforeseen challenges far …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Search Marketing Automation ProTips: How to Become a True PPC Hero
PPC Hero Summit is just around the corner, and I hope you take time to attend a webinar session I’m doing Feb.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Optmyzr in 2020: Automation Layering, Structured Data & Usability
AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Thinking Outside the Box: Automate & Integrate Google Analytics Data
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its …
Matilde Mualim (Optmyzr)
Content and Quality Specialist
Thinking Outside the Box: Bid by Weather
You know that old saying “when it rains… apply bid changes”.
Matilde Mualim (Optmyzr)
Content and Quality Specialist
Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays
_Just like you do, some campaigns deserve a good day off!
Juan Carlos Aristimuño (Optmyzr)
Account Manager
PPC automation is alive & well. Are you missing opportunities?
Are you wasting time working on tasks that could be automated?
Dale Broadhead
Script THIS: Google & Microsoft Ads Automation for Beginners
The Optmyzr team is fresh off an invigorating and inspiring webinar with our friends from Hanapin Marketing.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO