How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys
Co-Founder & CEO
All blogs
PPC Automation
Scale your business with PPC scripts: PPC Town Hall 18
PPC marketers are always optimizing — some monitoring here, an adjustment there, and then you start to see (better) …
Ashwin Balakrishnan
Senior Marketing Manager
6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists.
Juan Carlos Aristimuño
Account Manager
Rule Engine: Powerful PPC Strategies for Microsoft Ads
Paid search marketing has become even more challenging than usual, as PPC pros grapple with unforeseen challenges far …
Ashwin Balakrishnan
Senior Marketing Manager
Search Marketing Automation ProTips: How to Become a True PPC Hero
PPC Hero Summit is just around the corner, and I hope you take time to attend a webinar session I’m doing Feb.
Frederick Vallaeys
Co-Founder & CEO
Optmyzr in 2020: Automation Layering, Structured Data & Usability
AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts.
Frederick Vallaeys
Co-Founder & CEO
Thinking Outside the Box: Automate & Integrate Google Analytics Data
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its …
Matilde Mualim
Content and Quality Specialist
Thinking Outside the Box: Bid by Weather
You know that old saying “when it rains… apply bid changes”.
Matilde Mualim
Content and Quality Specialist
Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays
_Just like you do, some campaigns deserve a good day off!
Juan Carlos Aristimuño
Account Manager
PPC automation is alive & well. Are you missing opportunities?
Are you wasting time working on tasks that could be automated?
Dale Broadhead
Script THIS: Google & Microsoft Ads Automation for Beginners
The Optmyzr team is fresh off an invigorating and inspiring webinar with our friends from Hanapin Marketing.
Frederick Vallaeys
Co-Founder & CEO
How to Bid by Weather and Other Offline Data
We hosted a webinar to show how the Rule Engine can be used to automate bid management based on external data like sales …
Frederick Vallaeys
Co-Founder & CEO