Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
All blogs
PPC Strategy
Google Ads Quality Score: What is it and why it still deserves your attention in 2022
Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Optmyzr 2021 Wrap
2021 was an eventful year for Optmyzr.
Radhika Shenoy (Optmyzr)
Content Marketer
How to Reduce Costs on your PPC Ads
Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Building Better PPC Display Campaigns: What, Why & How
Display campaigns in pay-per-click advertising are some of the most eye-catching ads you can run (when they’re done …
Aayushi Bhandari (Optmyzr)
Product Manager
How Can D2C Brands Leverage PPC Ads to Drive Customer Acquisition?
D2C Ecommerce retail is skyrocketing. The global D2C sales have almost doubled in the last two years, and this uptrend …
Akshay Deogiri (Mobstac)
How to Optimize Your Smart Shopping Campaigns
Classic paid search was about controlling levers.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
How to Make Your Shopping Campaigns Profitable
Everybody loves e-commerce. For buyers, it offers unparalleled convenience and control.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
How to Use First-Party Data for PPC Campaigns
Data is increasingly becoming an asset to companies.
Nick Brown (accelerate)
Founder & CEO - accelerate
How to Improve ROAS in Your PPC Campaigns
Search advertising is typically easier when you have deep pockets.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
The behavior of your PPC budget is crucial to getting your strategy right, and the new Budget Report in Google Ads …
Aayushi Bhandari (Optmyzr)
Product Manager