Automation Layering: The PPC Expert’s New Secret Sauce
Dominos have been falling all around PPC specialists for a while.
Frederick Vallaeys
Co-Founder & CEO
All blogs
PPC Strategy
How to Reduce Costs on your PPC Ads
Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the …
Ashwin Balakrishnan
Senior Marketing Manager
PPC in 2022: Predicting the Unpredictable
If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable.
Frederick Vallaeys
Co-Founder & CEO
Building Better PPC Display Campaigns: What, Why & How
Display campaigns in pay-per-click advertising are some of the most eye-catching ads you can run (when they’re done …
Aayushi Bhandari
Product Manager
How Can D2C Brands Leverage PPC Ads to Drive Customer Acquisition?
D2C Ecommerce retail is skyrocketing. The global D2C sales have almost doubled in the last two years, and this uptrend …
Akshay Deogiri
The Optmyzr Study On Responsive Search Ad Performance: Statistics, Insights & Best Practices
Gone are the days when you could ignore Responsive Search Ads (RSA) and instead build PPC ad copy that shows up exactly …
Ashwin Balakrishnan
Senior Marketing Manager
How to Optimize Your Smart Shopping Campaigns
Classic paid search was about controlling levers.
Ashwin Balakrishnan
Senior Marketing Manager
How to Make Your Shopping Campaigns Profitable
Everybody loves e-commerce. For buyers, it offers unparalleled convenience and control.
Ashwin Balakrishnan
Senior Marketing Manager
How to Use First-Party Data for PPC Campaigns
Data is increasingly becoming an asset to companies.
Nick Brown
Founder & CEO - accelerate
How to Improve ROAS in Your PPC Campaigns
Search advertising is typically easier when you have deep pockets.
Ashwin Balakrishnan
Senior Marketing Manager
Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
The behavior of your PPC budget is crucial to getting your strategy right, and the new Budget Report in Google Ads …
Aayushi Bhandari
Product Manager