How Lead Tracking Can Improve Google Ads ROI
Anybody can track conversions. Smart marketers track leads.
Mac Mischke
Content Marketing Manager
All blogs
ppc strategy
8 Engagement Trigger Ideas to Use In Your Retargeting Campaigns
How do you make sure your site visitors will return to make a purchase after they bounce?
Adelina Karpenkova
Content Marketer
An easier way to exclude individual Google Search Partners placements
Free real estate sounds great in theory, but not in practice if the foundations are weak or you can’t afford the …
Ashwin Balakrishnan
Senior Marketing Manager
Google to Sunset Expanded Text Ads: Here’s How to Build Good Responsive Search Ads
Moving a step closer to near-total PPC automation, Google Ads announced that starting from July 2022, Responsive Search …
Ashwin Balakrishnan
Senior Marketing Manager
All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
Not all clicks are created equal — some are more likely to convert than others.
Frederick Vallaeys
Co-Founder & CEO
Here’s why Quality Score still deserves PPC’s attention in 2021
Coke vs. Pepsi, ketchup vs. mustard, caring about Quality Score vs.
Ashwin Balakrishnan
Senior Marketing Manager
So Google Ads is hiding your PPC data. What now?
Every few months, advertisers hear about the latest change or update from Google Ads, and it usually means parting ways …
Ashwin Balakrishnan
Senior Marketing Manager