How to win quality leads with Google Ads Smart Bidding and Offline Conversions
Over the last few years, Smart Bidding and offline conversions have completely changed the way PPC account managers and …
Ashwin Balakrishnan
Senior Marketing Manager
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PPC Town Hall
Insights on Attribution & Google Analytics: PPC Town Hall 34
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys
Co-Founder & CEO
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys
Co-Founder & CEO
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
2020 was anything but a normal year.
Frederick Vallaeys
Co-Founder & CEO
Expectations for PPC in 2021: PPC Town Hall 31
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys
Co-Founder & CEO
Revamping Outdated PPC Strategies: PPC Town Hall 29
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys
Co-Founder & CEO
Optimizing Smart Bidding with Google: PPC Town Hall 28
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys
Co-Founder & CEO
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird …
Frederick Vallaeys
Co-Founder & CEO
Futureproof your business with PPC automation: PPC Town Hall 26
Ever since Google introduced a whole bunch of changes, things have been changing very fast in PPC.
Frederick Vallaeys
Co-Founder & CEO
OMG Commerce’s insights to dominate holiday e-commerce: PPC Town Hall 25
There’s no doubt that 2020 has been an unusual year for all of us.
Frederick Vallaeys
Co-founder & CEO
Burning PPC budgets, new Microsoft Ads features & more: PPC Town Hall 24
There’s no doubt that marketing is one of the most expensive aspects of running any business.
Frederick Vallaeys
Co-Founder & CEO
5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
It’s true: the right bidding strategy can decide the fate of your PPC accounts.
Frederick Vallaeys
Co-Founder & CEO