Google Analytics
Attribution
PPC Town Hall
Optmyzr
PPC Town Hall 34: 5 Insights to Attribution & Google Analytics
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys
Co-founder & CEO
All blogs
PPC Town Hall
Automation
Agency
PPC Town Hall
Optmyzr
PPC Town Hall 33: Succeeding as an agency in an automated PPC world
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys
Co-founder & CEO
PPC Town Hall
Education
Smart Shopping
Optmyzr
PPC Town Hall 32: Tackling shopping ads and e-commerce in 2021
2020 was anything but a normal year.
Frederick Vallaeys
Co-founder & CEO
Optmyzr
PPC Automation
Education
PPC Town Hall
Thought Leadership
PPC Town Hall 31: Expectations for PPC in 2021
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys
Co-founder & CEO
Optmyzr
PPC Automation
Education
PPC Town Hall
Thought Leadership
PPC Town Hall 29: Revamping Outdated PPC Strategies
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys
Co-founder & CEO
Optmyzr
PPC Automation
PPC Town Hall
PPC Town Hall 28: Optimizing Smart Bidding with Google
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys
Co-founder & CEO