Insights on Attribution & Google Analytics: PPC Town Hall 34
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys
Co-Founder & CEO
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ppc town hall
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys
Co-Founder & CEO
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
2020 was anything but a normal year.
Frederick Vallaeys
Co-Founder & CEO
Expectations for PPC in 2021: PPC Town Hall 31
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys
Co-Founder & CEO
Revamping Outdated PPC Strategies: PPC Town Hall 29
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys
Co-Founder & CEO
Optimizing Smart Bidding with Google: PPC Town Hall 28
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys
Co-Founder & CEO
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird …
Frederick Vallaeys
Co-Founder & CEO
Futureproof your business with PPC automation: PPC Town Hall 26
Ever since Google introduced a whole bunch of changes, things have been changing very fast in PPC.
Frederick Vallaeys
Co-Founder & CEO
OMG Commerce’s insights to dominate holiday e-commerce: PPC Town Hall 25
There’s no doubt that 2020 has been an unusual year for all of us.
Frederick Vallaeys
Co-founder & CEO
Burning PPC budgets, new Microsoft Ads features & more: PPC Town Hall 24
There’s no doubt that marketing is one of the most expensive aspects of running any business.
Frederick Vallaeys
Co-Founder & CEO
5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
It’s true: the right bidding strategy can decide the fate of your PPC accounts.
Frederick Vallaeys
Co-Founder & CEO
Google limits search terms data, the demise of cookies & more: PPC Town Hall 22
No matter how many updates or changes happen in search marketing, some things remain constant, like the importance of …
Frederick Vallaeys
Co-Founder & CEO