PPC Town Hall 51: Top Women in Digital Marketing Share Their Success Stories
Last week, on the occasion of Women’s Day, we premiered a special PPC Town Hall episode where we spoke to three …
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
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PPC Town Hall
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Expanded Text Ads out. Responsive Search Ads in.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
PPC Town Hall 50: Automation Layering Is the New PPC Insurance
We’re at a point in PPC where automation is doing most of the work we used to do.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
How to Win Quality Leads with Google Ads Smart Bidding and Offline Conversions
It seems a bit counter-intuitive, but there really are things every advertiser knows that Google doesn’t – like …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Insights on Attribution & Google Analytics: PPC Town Hall 34
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
2020 was anything but a normal year.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Expectations for PPC in 2021: PPC Town Hall 31
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Revamping Outdated PPC Strategies: PPC Town Hall 29
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Optimizing Smart Bidding with Google: PPC Town Hall 28
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Futureproof your business with PPC automation: PPC Town Hall 26
Ever since Google introduced a whole bunch of changes, things have been changing very fast in PPC.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO