How Generative AI Integration in Search Impacts PPC Advertising
Frederick Vallaeys writes about how generative AI can impact PPC advertising.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
All blogs
Search Ads
How to Keep Your PPC Ads On Even When Inventory Is Low
Should you pause your ads when products go out of stock?
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Google to Sunset Expanded Text Ads: Here’s How to Build Good Responsive Search Ads
Updated: May 4, 2022 Moving a step closer to near-total PPC automation, Google Ads announced that starting from July …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Search Ad Masterclass Pt. 3: Optimize campaigns in 5 steps
Over the past two weeks, we’ve looked at two core facets of any search campaign: writing ad text that’s designed to …
Madhurima Gupta (Optmyzr)
Solutions Strategist
Search Ad Masterclass Pt. 2: Experiment with ad types for better results
In last week’s post, we talked about why it’s important to take the time to write ads that resonate with your target …
Madhurima Gupta (Optmyzr)
Solutions Strategist
Search Ad Masterclass Pt. 1: How to write ads that get high-quality clicks
Write ads. Get clicks. Make money.
Madhurima Gupta (Optmyzr)
Solutions Strategist
5 Ways to Use Optmyzr’s Ad Text Optimization Tool During a Crisis
Copywriting is one of the most versatile tools in a PPC marketer’s skill set for a reason.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
PPC During a Crisis: 5 Ways to Optimize Your Search Ads
There’s nothing as terrifying as doing something no one has ever done before.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
How to Optimize Your Ad Text In Just a Few Steps
Optimizing your bids and budgets is most definitely an important part of successful account management, however, even …
Matilde Mualim
Content and Quality Specialist
How to Get Started with RSAs for Your Google Ads Account
Responsive Search Ads (RSAs) were announced by Google Ads last year and are now available for all advertisers globally.
Matilde Mualim (Optmyzr)
Content and Quality Specialist
There's finally an easy way to create & manage SKAGs
Single keyword ad groups—or SKAGs—are an AdWords strategy that puts one keyword in each of your campaign’s ad groups.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Madhurima Gupta (Optmyzr)
Solutions Strategist