Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance
Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …
Matilde Mualim
Content and Quality Specialist
All blogs
Shopping Ads
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
2020 was anything but a normal year.
Frederick Vallaeys
Co-Founder & CEO
7 PPC Tips to Prepare for the 2020 Holiday Season
The holiday season is the busiest time for e-commerce and with just days until Thanksgiving, Black Friday, and Cyber …
Frederick Vallaeys
Co-Founder & CEO
Top Tips to Leverage Your PPC Campaigns with Standard Shopping
As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives.
Aayushi Bhandari
Product Specialist
14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce
The holiday season is no longer upon us — it’s here.
Ashwin Balakrishnan
Senior Marketing Manager
Smart vs. Standard Shopping: When to choose which Google Ads campaign type
While many marketers and agencies might prefer Smart Shopping campaigns for its ease of use, some still prefer Standard …
Aayushi Bhandari
Product Specialist
OMG Commerce’s insights to dominate holiday e-commerce: PPC Town Hall 25
There’s no doubt that 2020 has been an unusual year for all of us.
Frederick Vallaeys
Co-founder & CEO
Q4 2020 & e-Commerce: Optimize Google Shopping with Supplemental Feeds
In the past couple of months, more and more retailers have gone online to reach wider audiences.
Ashwin Balakrishnan
Senior Marketing Manager
Breaking Down Google’s Latest Showcase Ads Updates
As a leader in search advertising, Google is constantly innovating and developing new ways for advertisers to showcase …
Frederick Vallaeys
Co-Founder & CEO
How to Rule Shopping and e-Commerce in Q4: PPC Town Hall 21
As the holiday season approaches, search marketers are busy preparing for a rush of shopping and e-commerce activity in …
Frederick Vallaeys
Co-founder & CEO
5 Tips to Make More Money with e-Commerce: PPC Town Hall 11
While many locations are exiting lockdown restrictions and business has been allowed to resume, the realities of the …
Ashwin Balakrishnan
Senior Marketing Manager
How to Build a Profitable Google Ads Shopping Campaign Structure
Last updated: August 24, 2021
Madhurima Gupta
Optmyzr Alumna