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Shopping Ads

Jun 16, 2022 Google Ads Shopping Ads

Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance

Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Jan 29, 2021 PPC Town Hall Shopping Ads

Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32

2020 was anything but a normal year.

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Nov 21, 2020 Shopping Ads

7 PPC Tips to Prepare for the 2020 Holiday Season

The holiday season is the busiest time for e-commerce and with just days until Thanksgiving, Black Friday, and Cyber …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Nov 12, 2020 Shopping Ads

Top Tips to Leverage Your PPC Campaigns with Standard Shopping

As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives.

Aayushi Bhandari (Optmyzr)

Product Specialist

Oct 20, 2020 Shopping Ads

14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce

The holiday season is no longer upon us — it’s here.

Ashwin Balakrishnan (Optmyzr)

Senior Marketing Manager

Oct 16, 2020 Shopping Ads

Smart vs. Standard Shopping: When to choose which Google Ads campaign type

While many marketers and agencies might prefer Smart Shopping campaigns for its ease of use, some still prefer Standard …

Aayushi Bhandari (Optmyzr)

Product Specialist

Oct 15, 2020 PPC Town Hall Shopping Ads

OMG Commerce’s insights to dominate holiday e-commerce: PPC Town Hall 25

There’s no doubt that 2020 has been an unusual year for all of us.

Frederick Vallaeys (Optmyzr)

Co-founder & CEO

Oct 01, 2020 Shopping Ads

Q4 2020 & e-Commerce: Optimize Google Shopping with Supplemental Feeds

In the past couple of months, more and more retailers have gone online to reach wider audiences.

Ashwin Balakrishnan

Senior Marketing Manager

Sep 18, 2020 Shopping Ads

Breaking Down Google’s Latest Showcase Ads Updates

As a leader in search advertising, Google is constantly innovating and developing new ways for advertisers to showcase …

Frederick Vallaeys (Optmyzr)

Co-Founder & CEO

Sep 17, 2020 PPC Town Hall Shopping Ads

How to Rule Shopping and e-Commerce in Q4: PPC Town Hall 21

As the holiday season approaches, search marketers are busy preparing for a rush of shopping and e-commerce activity in …

Frederick Vallaeys (Optmyzr)

Co-founder & CEO

Jun 12, 2020 PPC Town Hall Shopping Ads

5 Tips to Make More Money with e-Commerce: PPC Town Hall 11

While many locations are exiting lockdown restrictions and business has been allowed to resume, the realities of the …

Ashwin Balakrishnan (Optmyzr)

Senior Marketing Manager

Jun 10, 2020 Shopping Ads

How to Build a Profitable Google Ads Shopping Campaign Structure

Last updated: August 24, 2021

Madhurima Gupta (Optmyzr)

Optmyzr Alumna