All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
Not all clicks are created equal — some are more likely to convert than others.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
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Smart Bidding
How to Win Quality Leads with Google Ads Smart Bidding and Offline Conversions
It seems a bit counter-intuitive, but there really are things every advertiser knows that Google doesn’t – like …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
3 Ways to Improve Smart Bidding Performance on Google Ads
Bid automation is one of the biggest potential time-savers in PPC.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Aayushi Bhandari (Optmyzr)
Product Specialist
Optimizing Smart Bidding with Google: PPC Town Hall 28
Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
10 Ways Customers Use Optmyzr to Retain Control with Smart Bidding
Some marketers fear automation, but Smart Bidding is a great example of how it actually helps.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
Google Told Us Their 6 Top Tips to Impact Smart Bidding
The last time we sat down with Google to talk shop, the discussion found its way to managing PPC campaigns during the …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Why Smart Bidding and Last-Click Attribution are a dangerous combination
Machine Learning (ML), Artificial Intelligence (AI) and Automation are three trending topics in the industry today.
Frederick Vallaeys (Optmyzr)
Co-founder & CEO
3 Shopping Tools & Smart Bidding Tips to Crush Holiday Sales
Black Friday. Cyber Monday. After-hours convenience.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO