Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
Vimal Bharadwaj
Content Marketing Manager
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Strategy
Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
Has the world of PPC as we knew it come to an end?
Gianpaolo Lorusso
Web Marketing Professional
Improve your search and shopping PPC campaigns in just 2 weeks
It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do …
Ashwin Balakrishnan
Senior Marketing Manager
Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Advertisers have a slew of best practices to choose from when optimizing their PPC accounts.
Frederick Vallaeys
Co-Founder & CEO
Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
At the height of the Roman Empire, pepper was so highly prized that spice traders’ wealth grew faster than they could …
Frederick Vallaeys
Co-Founder & CEO
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
If online advertising plays a significant role in your growth strategy, it might be advisable to consider your own …
Vimal Bharadwaj
Content Marketing Manager