Improve your search and shopping PPC campaigns in just 2 weeks
It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do …
Ashwin Balakrishnan
Senior Marketing Manager
All blogs
Strategy
Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Advertisers have a slew of best practices to choose from when optimizing their PPC accounts.
Frederick Vallaeys
Co-Founder & CEO
Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
At the height of the Roman Empire, pepper was so highly prized that spice traders’ wealth grew faster than they could …
Frederick Vallaeys
Co-Founder & CEO
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
If online advertising plays a significant role in your growth strategy, it might be advisable to consider your own …
Vimal Bharadwaj
Content Marketing Manager