Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
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Strategy
4 Campaign Hygiene Optimizations for PPC Advertising Success
Account management is a necessary task that all PPC managers have to perform on a regular basis.
Will Gray (WebMechanix)
Associate Marketing Director, Paid Search
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
Has the world of PPC as we knew it come to an end?
Gianpaolo Lorusso
Web Marketing Professional
Improve your search and shopping PPC campaigns in just 2 weeks
It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do …
Ashwin Balakrishnan
Senior Marketing Manager
Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Advertisers have a slew of best practices to choose from when optimizing their PPC accounts.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
If online advertising plays a significant role in your growth strategy, it might be advisable to consider your own …
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager