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Thought Leadership

Jan 14, 2021 Optmyzr PPC Automation Education PPC Town Hall Thought Leadership

PPC Town Hall 31: Expectations for PPC in 2021

It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …

Frederick Vallaeys

Co-founder & CEO

Dec 04, 2020 Optmyzr PPC Automation Education PPC Town Hall Thought Leadership

PPC Town Hall 29: Revamping Outdated PPC Strategies

One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …

Frederick Vallaeys

Co-founder & CEO

Oct 29, 2020 Data Insights Optmyzr PPC Town Hall Thought Leadership

Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27

If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird …

Frederick Vallaeys

Co-founder & CEO

Oct 23, 2020 Optmyzr PPC Automation PPC Town Hall Thought Leadership

PPC Town Hall 26: Foolproofing your Business with PPC Automation

Ever since Google introduced a whole bunch of changes, things have been changing very fast in PPC.

Frederick Vallaeys

Co-founder & CEO

Oct 20, 2020 Education Optmyzr Thought Leadership

14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce

The holiday season is no longer upon us — it’s here.

Ashwin Balakrishnan

Senior Marketing Manager

Sep 04, 2020 AdWords Thought Leadership

Google Limits Search Query Reporting: Impact and Reactions

If you’re not familiar with cricket, there’s a term called the “googly” that refers to a deceptive delivery from the …

Geetanjali Tyagi

Co-founder & COO