Capabilities

Bid Management

Get greater control over your PPC bid strategy, ranging from quick fixes to fully automated hourly bid changes.

Implement bid strategies that evolve with time.

Stay in control with Optmyzr's transparent AI.

Drive greater profitability with Shopping campaigns.

Customize strategies to fit any account.

Automation when you need it. Control when you want it.

Bid Management

Set Hourly Bid Adjustments

Analyze campaign performance throughout the week and set bid adjustments to maximize your investment (ROAS).

Use Aggregated Data

When individual campaigns don't have enough data to make a bid adjustment decision, see data for similar ones to discover patterns and bid smarter.

Data-Powered Decisions

Optmyzr analyzes millions of rows of data, and visualizes them to help you set bids based on performance.

Automated Bidding

Smart Bidding Control

Stay in charge by optimizing Smart Bidding targets. Layer automation via the Rule Engine for additional control.

Scheduled Bid Changes

Combine your PPC expertise and business sense to design bid rules that keep you in control. Set new bids hourly, daily, weekly, or monthly.

Prebuilt Rules

Start with prebuilt rules for target position, target ROAS, and target CPA. Tweak as needed for every unique situation.

Use Offline Data

Integrate business data into bid management by connecting it with the Rule Engine.

Shopping Bids

Manage Bids at Scale

See the biddable elements in your account on a single page. Find items that need new bids, and apply changes with a click.

Bid by Attribute

Segment products by ROAS, color, brand, and other attributes. Adjust bids at a granular level to drive more profitability.

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William B.

Performance Lead, Climbing Trees

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam T.

Executive Vice President, Warschawski

"I use Optmyzr for optimizing the PPC accounts of the clients that I manage and for reporting. I like their account workflows the most. Optmyzr offers several data insight and optimization tools; for example, for budgets, I've set a workflow on Optmyzr to check the budget pacing and projected spend of my accounts and then act on it using the second budget optimization tool, and this is the best I like."

Andrey K.

PPC Practitioner, Addi Marketing

Our experience with Optmyzr has been outstanding. The tool has significantly improved our campaign management efficiency, enabling us to deliver better results for our clients. Its intuitive interface, robust features, and seamless integrations have made our daily operations smoother. The excellent customer support is a bonus, always ready to assist when needed. Overall, Optmyzr has become an indispensable tool for our agency, improving our operations, enhancing our service to clients, and enabling us to deliver better results.

Alexandr S.

PPC Manager, Peak Ace AG

"I think all features make Optmyzr a powerful tool to gain a competitive advantage. We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us."

Alexander S.

CEO, United Ads

Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations.

Matthieu T.

Google Ads Expert,

"We knew we could drive more sales for our client with the addition of RSAs but the process of adding this new ad format across our entire book of business was prohibitively time-consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google."

Joe K.

CEO, SalesX

Optmyzr has helped us to manage a larger portfolio of ad accounts more efficiently and more profitably. Having used other tools in the market, we found they could be cumbersome and clunky in ways that you'd spend more time troubleshooting the toolset and the output rather than making improvements to our clients' accounts. Optmyzr provides us with a huge amount of in-built and custom options so that we can spend our time on getting greater performance from our accounts rather than troubleshooting toolsets.

Byron T.

Director, PixelRush

"Optmyzr solves the biggest problem at our marketing agency - too much to manage, too little time. Optmyzr brings optimizations to your attention and structures the job of managing a paid search account to where almost anyone could do it. They make our clients happy because we're covering so much ground in much less time."

Amber C.

COO, Agile & Co.

"Optmyzr was able to help us solve our challenges in various ways. Through standardized audits and alerts, we can ensure that all customers enjoy a Morefire standard and that we are informed of irregularities at an early stage. The various tools simplify performance analyses and provide new perspectives that help us to make the right decisions for our customers. The interface is easy to use and thanks to a good onboarding process and fast support, we were able to quickly integrate the tool into our daily routine."

Alex B.

Head of Paid Media, Morefire

"Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time-consuming tasks. In addition to the basic optimization features, there's also a very handy budget pacing feature that helps a lot when monitoring multi-account budgets. You can also find useful scripts, etc."

Joonas T.

eCommerce Consultant, Arvo Partners

"If you are managing multiple Google Ad accounts, this tool is a game-changer. I was able to increase impressions, clicks, and conversions over a short period. The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. Also, there appears to be a constant stream of new features that are announced inside the tool."

Todd H.

Principal, Organic Results

"I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools. I am in love with not just the reporting capabilities of this tool, but also the superpowers it gives me & my team by being able to analyze deeper than other individual tools. It's one of the tools we keep on hand to ensure we are driving the strongest campaigns possible for our clients."

Kita E.

CEO, Metrik Marketing

Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none. Rather than a product we use, we see Optmyzr as an extension of our own service.

Dean Y.

Technology Director, Mabo

"The tool helps us just get the right things done more efficiently and effectively. To think of it as a single tool is doing Optmyzr a big disservice. It does so many different things, and it also does them out of the box so you don't have to know exactly what you want to do. The tool is basically going to grab you by the hand and lead you through a bunch of optimizations very, very easily."

Mike R.

CEO, WebSavvy

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive


Transparent Bid Management for Total Control

Use the Rule Engine to create custom bidding rules that can be turned on and off with a single click.

Set bid adjustments for time and geo locations with one click using the Hour of the Week and Geo Bid Adjustment tools.

The Hourly Dayparting script can be used to set different bid adjustments for campaigns at every hour of every day.

The Shopping Bidder allows you to change thousands of bids based on metrics, including ROAS and conversion value.

Optmyzr ProTips for Bid Management

Managing shopping bids based on business data rather than your product group structure in Google Ads can be tricky. That's why we built the Attribute Bidder. Analyze PPC performance based on common product attributes regardless of which campaigns, ad groups, or product groups they're in. With these powerful new insights, you can even change bids across thousands of scattered but similar product groups in a single click.
This approach doesn't give you any control over the changes that are made and you can't create and modify bid rules. Users have the best insight into their business and the ideal solution is one where they can automate custom rules and update rules as their business changes.
Bid management is probably one of the processes most users use automation for. Most tools have a black box approach to bidding, where you have NO insight into what is happening. Optmyzr shows you what's happening at every step.