Capabilities

Bid Management

Get greater control over your PPC bid strategy, ranging from quick fixes to fully automated hourly bid changes.

Implement bid strategies that evolve with time.

Stay in control with Optmyzr's transparent AI.

Drive greater profitability with Shopping campaigns.

Customize strategies to fit any account.

Automation when you need it. Control when you want it.

Bid Management

Set Hourly Bid Adjustments

Analyze campaign performance throughout the week and set bid adjustments to maximize your investment (ROAS).

Use Aggregated Data

When individual campaigns don't have enough data to make a bid adjustment decision, see data for similar ones to discover patterns and bid smarter.

Data-Powered Decisions

Optmyzr analyzes millions of rows of data, and visualizes them to help you set bids based on performance.

Automated Bidding

Smart Bidding Control

Stay in charge by optimizing Smart Bidding targets. Layer automation via the Rule Engine for additional control.

Scheduled Bid Changes

Combine your PPC expertise and business sense to design bid rules that keep you in control. Set new bids hourly, daily, weekly, or monthly.

Prebuilt Rules

Start with prebuilt rules for target position, target ROAS, and target CPA. Tweak as needed for every unique situation.

Use Offline Data

Integrate business data into bid management by connecting it with the Rule Engine.

Shopping Bids

Manage Bids at Scale

See the biddable elements in your account on a single page. Find items that need new bids, and apply changes with a click.

Bid by Attribute

Segment products by ROAS, color, brand, and other attributes. Adjust bids at a granular level to drive more profitability.

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

Transparent Bid Management for Total Control

Use the Rule Engine to create custom bidding rules that can be turned on and off with a single click.

Set bid adjustments for time and geo locations with one click using the Hour of the Week and Geo Bid Adjustment tools.

The Hourly Dayparting script can be used to set different bid adjustments for campaigns at every hour of every day.

The Shopping Bidder allows you to change thousands of bids based on metrics, including ROAS and conversion value.

Optmyzr ProTips for Bid Management

Managing shopping bids based on business data rather than your product group structure in Google Ads can be tricky. That's why we built the Attribute Bidder. Analyze PPC performance based on common product attributes regardless of which campaigns, ad groups, or product groups they're in. With these powerful new insights, you can even change bids across thousands of scattered but similar product groups in a single click.
This approach doesn't give you any control over the changes that are made and you can't create and modify bid rules. Users have the best insight into their business and the ideal solution is one where they can automate custom rules and update rules as their business changes.
Bid management is probably one of the processes most users use automation for. Most tools have a black box approach to bidding, where you have NO insight into what is happening. Optmyzr shows you what's happening at every step.