Budget Optimization
Reclaim control of your advertising budgets. Hit monthly spend targets, lower costs, and use automation to reduce effort.
Put an end to overspending.
Maximize results by hitting spend goals.
Optimize budgets across platforms.
Apply prebuilt strategies to lower costs.
Keep track of spend to cut wastage and power up your best campaigns.
Unlock budget insights in your PPC data
Stay on track to meet spend targets with the Spend Projection tool. Get insights for your budget cycle based on historical data, historical seasonality, and recent performance.
Set up Budget Alerts to stay on top of anomalies, prevent overspending, and get notified as soon as spend activity starts looking unusual.
Instantly see how spend for the current budget cycle is progressing. With Budget Pacing in our dashboard, you can prevent budget issues before they get out of hand.
Allocate spend to the right campaigns.
The Optimize Budgets Across Platforms tool lets you power up high-performing accounts and campaigns across Google Ads, Microsoft Ads and Facebook Ads.
Reallocate budgets across campaigns for better performance and higher conversions with the Optimize Budgets tool.
The Budget Simulator feature in the same tool tells you how much spend potential a campaign has and predicts if it will start losing traffic in the near future.
Prebuilt strategies in the Rule Engine help you cut costs from unprofitable queries, automatically allocating that spend to better-performing ones.
Use automation to check overspending.
Use the Flexible Budgets script to stop overspending by pausing items that are beyond your allocated budget. Our version allows you to bypass time and account limits.
The Reach Target Monthly Spend script automatically adjusts campaign budgets to meet target spend, and can manage all budgets for the entire account.
Manage multiple accounts or campaigns with frequently changing budgets? Maintain the settings of your Flexible Budgets script via a Google Spreadsheet.
"A total game changer for us"
"Helps get the right things done efficiently and effectively"
"Ensure that all customers enjoy a Morefire standard"
"Helped us to manage a larger portfolio of ad accounts"
"Dedicated, highly flexible, and scalable optimization hub"
"Launch RSAs at scale much faster than through Google"
"An indispensable tool for our agency"
"The best part of Optymzr is the Rule Engine"
"Optmyzr is an extension of our own service"
Dictate the terms of your monthly spend.
The Spend Projection tool makes sure accounts utilize their full allocated budgets and have the best chance of achieving KPIs. Especially helpful for newer or recently won accounts!
Use the Rule Engine cost strategies to indirectly manage budgets by rerouting spend wasted on low-converting queries to ones that have a higher chance of converting.
With the Flexible Budgets script, you can automatically pause campaigns, ad groups, ads, keywords, and even accounts when spend crosses their allocated limits.
The Reach Target Monthly Spend script is ideal for accounts that consistently leave spend on the table. Use this to achieve the highest possible conversion metrics you can.
Optmyzr ProTips for Budget Management