Capabilities

Budget Optimization

Reclaim control of your advertising budgets. Hit monthly spend targets, lower costs, and use automation to reduce effort.

Put an end to overspending.

Maximize results by hitting spend goals.

Optimize budgets across platforms.

Apply prebuilt strategies to lower costs.

Keep track of spend to cut wastage and power up your best campaigns.

Unlock budget insights in your PPC data

Stay on track to meet spend targets with the Spend Projection tool. Get insights for your budget cycle based on historical data, historical seasonality, and recent performance.

Set up Budget Alerts to stay on top of anomalies, prevent overspending, and get notified as soon as spend activity starts looking unusual.

Instantly see how spend for the current budget cycle is progressing. With Budget Pacing in our dashboard, you can prevent budget issues before they get out of hand.

Allocate spend to the right campaigns.

The Optimize Budgets Across Platforms tool lets you power up high-performing accounts and campaigns across Google Ads, Microsoft Ads and Facebook Ads.

Reallocate budgets across campaigns for better performance and higher conversions with the Optimize Budgets tool.

The Budget Simulator feature in the same tool tells you how much spend potential a campaign has and predicts if it will start losing traffic in the near future.

Prebuilt strategies in the Rule Engine help you cut costs from unprofitable queries, automatically allocating that spend to better-performing ones.

Use automation to check overspending.

Use the Flexible Budgets script to stop overspending by pausing items that are beyond your allocated budget. Our version allows you to bypass time and account limits.

The Reach Target Monthly Spend script automatically adjusts campaign budgets to meet target spend, and can manage all budgets for the entire account.

Manage multiple accounts or campaigns with frequently changing budgets? Maintain the settings of your Flexible Budgets script via a Google Spreadsheet.

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health


Dictate the terms of your monthly spend.

The Spend Projection tool makes sure accounts utilize their full allocated budgets and have the best chance of achieving KPIs. Especially helpful for newer or recently won accounts!

Use the Rule Engine cost strategies to indirectly manage budgets by rerouting spend wasted on low-converting queries to ones that have a higher chance of converting.

With the Flexible Budgets script, you can automatically pause campaigns, ad groups, ads, keywords, and even accounts when spend crosses their allocated limits.

The Reach Target Monthly Spend script is ideal for accounts that consistently leave spend on the table. Use this to achieve the highest possible conversion metrics you can.

Optmyzr ProTips for Budget Management

Reallocate budgets from campaigns with low potential campaigns to high potential/converting campaigns.
Analyze monthly budget trends to allocate budget differently to different times of the month. Sometimes accounts get more sales in the beginning of the month than the end.