PPC Insights™

Unlock the stories hidden in your PPC data. See suggested optimizations, and take instant action or revisit your strategy.

Leveraging the Power of Your Data

Don't waste hours pushing the same buttons in spreadsheets. Optmyzr collects data from multiple sources, analyzes it based on industry best practices and the latest AI, and presents you with the most salient findings in seconds.

Some PPC Insights™ You Can Get in Optmyzr

Spend Projection

Get up-to-date forecasts for cumulative as well as daily budget targets.

Quality Score Tracker

See historical Quality Score aggregated at any level you want.

Daypart Analysis

See which days and times are most lucrative in order to optimize your bid strategy.

Search Term N-grams

Get a word cloud of your most popular search terms with CPC and click data, and add expensive ones as negatives.

PPC Investigator

Do a root cause analysis to understand why performance changed.

Geo Heat Map

See which locations your ads perform best in to further optimize your geo-based bid strategy.

Shopping Analysis

See the performance of Shopping campaigns, with breakdown available by any attribute.

PPC Policy & Audits

Establish account benchmarks and run audits to identify gaps that require intervention.

Performance Analysis

Get a side-by-side comparison of two campaigns. Filter and segment by label, device, network, and more.

Exponentially faster than spreadsheets.

Get expert-level insights in a click.

Analyze multiple segments quickly.

Build and customize
data visualization.

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam Tomlinson

Executive Vice President, Warschawski

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William Bravin

Performance Lead, Climbing Trees

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc


Can I get notified about changes made by auto-apply recommendations by Google?

How can I ensure I am monitoring the cost for all my accounts?

How does Optmyzr gather and analyze data?

Can I export the findings generated by Optmyzr?

How does PPC Investigator help in finding important changes in the account?

What is PPC Vertical Benchmark?