Optmyzr gives PPC teams the power to improve account performance in a few clicks. You can also use our suggestions as the starting point for your own methodology.
Optimize accounts in minutes, not hours.
Suggestions based on historical data.
Review and apply changes in seconds.
Informed by years of PPC experience.
What can you optimize with Optmyzr?
Keywords & Search Terms
Discover new keyword opportunities.
Find and exclude expensive keywords.
Remove one-word and duplicate keywords.
Bids & Budgets
Boost ads to the first page.
Increase impression share for converting ads.
Reduce bids for expensive keywords.
Optimize automated bidding targets.
Meet spend targets and increase ROI.
Search & Display Ads
Optimize ad text components.
Find winning ad text through AB testing.
Create and add Responsive Search Ads.
Exclude non-converting Display placements.
Exclude all mobile apps with zero conversions.
Shopping & PLAs
Create standard and/or Smart Shopping campaigns.
Refresh existing campaigns to reflect product feed.
Manage bids and mark search queries as negatives.
Bid by any Shopping attribute.
Build groups of individual products (GRIP).
"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."
VP of Paid Media, Constellation Agency
"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."
COO, Etna Interactive
"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."
Sr. Interactive Marketing Specialist, MedStar Health
The Story Behind Our Optimizations
We created the Keyword Lasso tool because it was taking us too much time to use Google's own query report to identify new keywords.
The AB Testing tool was built to make it easier to apply your own formulas for picking winners and losers to multiple ad groups at the same time.
We built our Bid Adjustment tools because bid management changed dramatically when Google introduced Enhanced Campaigns, increasing dependency on adjustments rather than straight-up CPC bids.
The Shopping Campaign Builder was a response to us needing a week to build the proper structure for a mid-sized account. The tool allowed us to create the same buildout in 2 hours.