Capabilities

One-Click Optimizations™

Optmyzr gives PPC teams the power to improve account performance in a few clicks. You can also use our suggestions as the starting point for your own methodology.

Optimize accounts in minutes, not hours.

Suggestions based on historical data.

Review and apply changes in seconds.

Informed by years of PPC experience.

What can you optimize with Optmyzr?

Keywords & Search Terms

Campaigns that target the wrong keywords bleed money. As ad engines further limit the data they share with advertisers, it’s never been more important for search term optimization to be quick and easy.

Discover new keyword opportunities.

Find and exclude expensive keywords.

Remove one-word and duplicate keywords.

Bids & Budgets

Nothing’s worse than failing to extract maximum value from your spend. Optmyzr is the most efficient way to optimize manual bids, maintain oversight when using Smart Bidding, and provide measurability to prevent wasted spend.

Boost ads to the first page.

Increase impression share for converting ads.

Reduce bids for expensive keywords.

Optimize automated bidding targets.

Meet spend targets and increase ROI.

Search & Display Ads

While a compelling ad text is critical, winning ads aren’t built in a day. Optmyzr lets you test ad components, exclude non-converting placements, and create a top-quality experience in a fraction of the time.

Optimize ad text components.

Find winning ad text through AB testing.

Create and add Responsive Search Ads.

Exclude non-converting Display placements.

Exclude all mobile apps with zero conversions.

Shopping & PLAs

With Optmyzr, you can create Shopping campaigns aligned with real business goals. Look beyond ROAS to maintain the right campaign structure, import business data, group products to improve your bottom line, and drive more profit.

Create standard and/or Smart Shopping campaigns.

Refresh existing campaigns to reflect product feed.

Manage bids and mark search queries as negatives.

Bid by any Shopping attribute.

Build groups of individual products (GRIP).

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health


The Story Behind Our Optimizations

We created the Keyword Lasso tool because it was taking us too much time to use Google's own query report to identify new keywords.

The AB Testing tool was built to make it easier to apply your own formulas for picking winners and losers to multiple ad groups at the same time.

We built our Bid Adjustment tools because bid management changed dramatically when Google introduced Enhanced Campaigns, increasing dependency on adjustments rather than straight-up CPC bids.

The Shopping Campaign Builder was a response to us needing a week to build the proper structure for a mid-sized account. The tool allowed us to create the same buildout in 2 hours.

Optmyzr ProTips for One-Click Optimization™

We find it useful to create a strong process around optimizations so that they are done on a regular basis, using a consistent methodology. There are many great account management checklists and we've also written some popular ones that we shared on SearchEngineLand.
The testing process takes different forms depending on what component of Google Ads or Bing Ads you are trying to optimize. Ads might be reviewed by comparing the statistical differences between ratios of engagement (like CTR or conversion rate) whereas queries might be mined based on which ones drove conversions or CTRs significantly better than the underlying keywords. Because each optimization follows a different pattern, account managers usually set up several spreadsheets to get the work done. The outcome of those workflows is usually pretty consistent so if the data analysis can be automated, a lot of time can be saved.
Optimizing PPC accounts is a holistic process of constant iteration: create an experiment, measure the results, pick winners, eliminate losers, and then do it all over again!