Capabilities

Reporting & Monitoring

Use Optmyzr to monitor the performance of PPC accounts, get instant notifications when accounts need attention, and streamline reporting.

Create compelling reports that sell your case.

Monitor all your accounts from a single dashboard.

Get notified of anomalies before they escalate.

Automate report delivery to free up hours each month.

All Your Critical PPC Data In One Place

Report Generation

Executive Annual Reports

Showcase yearly results to make the case for higher spend or other asks.

Instant Account Summary

Get a quick snapshot of account performance for a date range, or audit by attribute.

Multi-Account Reports

Include multiple data sources in a single report — ad engines, analytics, social media, and more.

Custom Templates

Build, customize, and save templates that you plan to use regularly.

Scheduled Report Delivery

Automate reports to go out weekly, monthly, or at any other interval you set.

Customization

Presentation Mode

Present your report as a slideshow. Works great for annual reviews and events.

Dynamic Online Reports

Link clients directly to your reports so they can easily understand the impact of ad performance.

White Label Features

Add logos to a report while maintaining a generic template that can be used across accounts.

Custom Date Ranges, Metrics & Scope

Use as many absolute or relative date ranges. Mix and match data from accounts/campaigns.

Downloadable PDF

Send reports as an easy-to-consume PDF file. Annotate and schedule delivery right to a client's inbox.

Widgets

First-Party Data Visualization

Include our proprietary PPC Insights — word clouds, geo heat maps, daypart performance charts, and more.

Custom Charts

Build rich graphs to showcase PPC data. Segment by label, campaign, and other attributes.

Custom Tables

Include tables of any PPC data you can imagine: top ads, queries, keywords, etc.

Google Analytics

Include user data from Google Analytics to explain ad performance, or build a hybrid SEO-PPC report.

Monitoring

MCC Dashboard

All your account metrics on a single page, with comparison data. Include notes, Google Analytics, labels, and more.

Account Health Warnings

See which accounts need attention (red light) and which are healthy (green). Specify overall account goal e.g. leads, and Optmyzr calculates expected KPIs to use as a benchmark.

PPC Investigator

Find accounts performing below expectations and get cause charts to identify potential causes.

Notifications

Account Anomaly Detector

Get notified when clicks, impressions, cost, or conversions deviate from expected levels for the current time/day.

Landing Page Checker

Pause ads and keywords when they lead to landing pages that are broken or contain predetermined text like "out of stock".

One-Click Emails

Optmyzr warns you via email when there's an issue with an account, and can even help you take automatic action.

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"I think all features make Optmyzr a powerful tool to gain a competitive advantage. We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us."

Alexander S.

CEO, United Ads

"If you are managing multiple Google Ad accounts, this tool is a game-changer. I was able to increase impressions, clicks, and conversions over a short period. The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. Also, there appears to be a constant stream of new features that are announced inside the tool."

Todd H.

Principal, Organic Results

"Optmyzr was able to help us solve our challenges in various ways. Through standardized audits and alerts, we can ensure that all customers enjoy a Morefire standard and that we are informed of irregularities at an early stage. The various tools simplify performance analyses and provide new perspectives that help us to make the right decisions for our customers. The interface is easy to use and thanks to a good onboarding process and fast support, we were able to quickly integrate the tool into our daily routine."

Alex B.

Head of Paid Media, Morefire

"Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time-consuming tasks. In addition to the basic optimization features, there's also a very handy budget pacing feature that helps a lot when monitoring multi-account budgets. You can also find useful scripts, etc."

Joonas T.

eCommerce Consultant, Arvo Partners

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam T.

Executive Vice President, Warschawski

Our experience with Optmyzr has been outstanding. The tool has significantly improved our campaign management efficiency, enabling us to deliver better results for our clients. Its intuitive interface, robust features, and seamless integrations have made our daily operations smoother. The excellent customer support is a bonus, always ready to assist when needed. Overall, Optmyzr has become an indispensable tool for our agency, improving our operations, enhancing our service to clients, and enabling us to deliver better results.

Alexandr S.

PPC Manager, Peak Ace AG

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William B.

Performance Lead, Climbing Trees

"I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools. I am in love with not just the reporting capabilities of this tool, but also the superpowers it gives me & my team by being able to analyze deeper than other individual tools. It's one of the tools we keep on hand to ensure we are driving the strongest campaigns possible for our clients."

Kita E.

CEO, Metrik Marketing

Optmyzr has helped us to manage a larger portfolio of ad accounts more efficiently and more profitably. Having used other tools in the market, we found they could be cumbersome and clunky in ways that you'd spend more time troubleshooting the toolset and the output rather than making improvements to our clients' accounts. Optmyzr provides us with a huge amount of in-built and custom options so that we can spend our time on getting greater performance from our accounts rather than troubleshooting toolsets.

Byron T.

Director, PixelRush

"Optmyzr solves the biggest problem at our marketing agency - too much to manage, too little time. Optmyzr brings optimizations to your attention and structures the job of managing a paid search account to where almost anyone could do it. They make our clients happy because we're covering so much ground in much less time."

Amber C.

COO, Agile & Co.

"The tool helps us just get the right things done more efficiently and effectively. To think of it as a single tool is doing Optmyzr a big disservice. It does so many different things, and it also does them out of the box so you don't have to know exactly what you want to do. The tool is basically going to grab you by the hand and lead you through a bunch of optimizations very, very easily."

Mike R.

CEO, WebSavvy

"I use Optmyzr for optimizing the PPC accounts of the clients that I manage and for reporting. I like their account workflows the most. Optmyzr offers several data insight and optimization tools; for example, for budgets, I've set a workflow on Optmyzr to check the budget pacing and projected spend of my accounts and then act on it using the second budget optimization tool, and this is the best I like."

Andrey K.

PPC Practitioner, Addi Marketing

Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations.

Matthieu T.

Google Ads Expert,

Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none. Rather than a product we use, we see Optmyzr as an extension of our own service.

Dean Y.

Technology Director, Mabo

"We knew we could drive more sales for our client with the addition of RSAs but the process of adding this new ad format across our entire book of business was prohibitively time-consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google."

Joe K.

CEO, SalesX


Unique, Customizable Reporting

Include unique data widgets for Quality Score, geographic performance, and hourly performance.

Use relative date ranges for scheduled reports so that they can be automated completely.

Automatically share reports as PDF attachments and interactive links on a flexible schedule.

Include data from multiple Google, Microsoft, and social media accounts in the same report.

Optmyzr ProTips for Reporting

The report designer gives you the option to aggregate data across accounts, campaigns, and labels. PPC data can be represented as charts, tables, heat maps, or word clouds.
Optmyzr's report designer lets you create custom reports to include data from Google Ads, Microsoft Ads, and Google Analytics. These can be scheduled for hands-off reporting.
Reporting is an essential part of PPC account management but can be time-consuming. By automating weekly and monthly reports, account managers find more time to rethink tactics, optimize accounts, and improve performance.