The Challenge
Addi Marketing is a micro-sized agency that manages PPC accounts for small businesses and marketing agencies. Being a company of one, it seeks to improve efficiencies while providing enterprise-level service.
Reporting is a notoriously time-consuming task. Providing customized monthly reports to customers used to take the founder up to 2 days each month.
The Solution
Optmyzr's Reporting tool enables creating, saving and delivering clear, insightful, highly customizable reports that include metrics most important to clients, delivered on their ideal schedule — and the process is mostly automated.
All data is now pulled from Google Ads, Microsoft Advertising and Google Analytics accounts in a much more structured and organized way than the native dashboards themselves. Reports can include or exclude virtually any metric or key performance indicators a customer needs.
Customers particularly appreciate performance comparison sections that compare the performance of the past week or month with the previous period.