As a Google Premier Partner agency, we work for a wide range of PPC clients. Given the size of our portfolio, we noticed that a lot of our time went into determining optimizations and monitoring results, which was at the expense of the time we could put into strategic planning.
Also, we were looking for a faster way to implement certain repetitive optimizations in a smart and thoughtful way. This would free up valuable time for more creative and engaging tasks.
To determine which software program catered best to our needs, we conducted extensive research in which we compared twelve similar tools. Based on ten functionalities we considered useful, Optmyzr came out best. We tested for features like A/B-testing, alerts, bid management, campaign creation, campaign management, custom dashboards, scripts, search query analysis, audit functions and SKAG creation.
The first thing we did when we started using Optmyzr was to set up a custom dashboard and alerts for our clients, which allowed us to quickly spot discrepancies. It helped us to decide much faster which tasks had priority and sped up our problem solving immensely.
Furthermore, we used Optmyzr Express to identify the most important optimization opportunities across our campaigns. The tool helps us to review the suggested changes and take immediate action, thereby allowing us to allocate more of our time for strategic purposes.
Data Insights, One Click Optimizations, Reports and Dashboards
Since we started using Optmyzr back in 2016 we, - as a team - have saved over 2,500 hours, which we would normally need for repetitive work and monitoring results. In February of 2020 alone, our team viewed 354 data insights and 270 one-click opts and made 157 changes to accounts with the help of Optmyzr.
Optmyzr helped us to save time and made us experience a significant impact on performance.