Full service digital agency saves 2500 hours of work

B&S Media evaluates 12 tools and finds the one that helps them deliver even more results for their clients

2500

12

hours saved

tools compared

The Challenge

As a Google Premier Partner agency, we work for a wide range of PPC clients. Given the size of our portfolio, we noticed that a lot of our time went into determining optimizations and monitoring results, which was at the expense of the time we could put into strategic planning.

Also, we were looking for a faster way to implement certain repetitive optimizations in a smart and thoughtful way. This would free up valuable time for more creative and engaging tasks.

Digital Marketing

Company

B&S Media Internetmarketing is a Dutch full-service marketing agency which helps their clients obtain better rankings in search engines like Google.
www.bsmedia.nl

Headquarters

Kampen, The Netherlands

Industry

Digital marketing agency

The Solution

To determine which software program catered best to our needs, we conducted extensive research in which we compared twelve similar tools. Based on ten functionalities we considered useful, Optmyzr came out best. We tested for features like A/B-testing, alerts, bid management, campaign creation, campaign management, custom dashboards, scripts, search query analysis, audit functions and SKAG creation.

The first thing we did when we started using Optmyzr was to set up a custom dashboard and alerts for our clients, which allowed us to quickly spot discrepancies. It helped us to decide much faster which tasks had priority and sped up our problem solving immensely.

Furthermore, we used Optmyzr Express to identify the most important optimization opportunities across our campaigns. The tool helps us to review the suggested changes and take immediate action, thereby allowing us to allocate more of our time for strategic purposes.

Optmyzr tools used:

Data Insights, One Click Optimizations, Reports and Dashboards

Company

Optmyzr's software helps marketing agencies save time and drive more results.

www.optmyzr.com

Headquarters

Los Altos, California

Industry

PPC Management Software

The Results

Since we started using Optmyzr back in 2016 we, - as a team - have saved over 2,500 hours, which we would normally need for repetitive work and monitoring results. In February of 2020 alone, our team viewed 354 data insights and 270 one-click opts and made 157 changes to accounts with the help of Optmyzr.

Optmyzr helped us to save time and made us experience a significant impact on performance.

500+

management tasks automated

2500

hours saved

12

tools compared

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