Blue Yarn Media Saves Over an Hour/Week by Automating Demand Gen Budget Management

Heather Darab, founder of Blue Yarn Media, needed a smarter way to manage budgets for Demand Gen and Performance Max campaigns. Google’s native budget scripts didn’t support these newer formats and often led to overspending or underspending due to rigid assumptions about daily budget pacing. Manual checks took time, increased the risk of errors, and added stress, especially at month-end. She needed a solution that offered more control and adapted to real-time campaign performance.

To solve this, Heather built a custom strategy using Optmyzr’s Rule Engine that worked smoothly with Demand Gen campaigns. She set up rules to automatically adjust budgets each day based on performance and month-to-date spend. This gave her full control without the need for manual updates. By using dynamic dates, the setup ran smoothly across months, reducing repetitive tasks and helping her manage budgets more efficiently.

"With a Rule Engine strategy I've set up to manage budgets for Demand Gen, I would say I save at least an hour a week. But beyond that, there’s also the intangible stress, wondering if I missed a campaign going over budget or whether we’ll hit the client's goals because a detail was missed. Peace of mind is a huge benefit. Now, there's much less manual work and fewer errors, which helps maintain client trust too." - Heather Darab, Founder, Blue Yarn Media