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How Blue Yarn Media Cuts CAC by 36% and Saves 240+ Hours per Client using Optmyzr

Seattle-based agency boosts efficiency and scales smarter through proactive alerts, rule-based automation, and strategic insights.
Heather Darab
Founder, Blue Yarn Media

Highlights

240+ Hours Saved
per client annually (equivalent to 6 full workweeks)
36% Decrease in CAC
for a B2B client with no increase in ad spend
16% Increase in Acquisition Efficiency
for another client
Full Cross-Platform Automation
across Google and Microsoft Ads

About the Customer

Blue Yarn Media is a digital marketing agency founded by Heather Darab, a 20-year B2B marketing veteran. The agency partners with both startups and enterprise clients to deliver measurable growth through data-driven campaigns.

Their impact goes beyond commercial success. Blue Yarn also supports nonprofits like Reel2E, which serves twice-exceptional (2E) learners and their educators.

“Why stop at revenue when we can use our skills to help parents and teachers around the world?” — Heather Darab
Seattle, Washington, USA
Visit Blue Yarn Media Website

The Challenge

Manual campaign management was a time sink. Tasks like keyword cleanup, URL QA, and budget pacing stole hours from strategy. Cross-platform monitoring was clunky, and weekends brought risk.

“There just wasn’t a scalable way to catch issues across platforms daily. No one has time to sort through endless filters, and it’s not what’s best for the client.”

Heather needed a way to:
  • • Automate routine campaign tasks
  • • Surface proactive insights across platforms
  • • Prevent performance dips before they happen
  • • Free up time for deeper strategic work

The Solution

Heather turned to Optmyzr’s Rule Engine to build custom automations for:
  • • URL quality assurance
  • • Pausing underperforming keywords and ad copy
  • • Surfacing new keyword opportunities from search terms

Proactive alerts flagged issues before they escalated into bigger problems. With Performance Max Insights, Blue Yarn further gained access to search term data earlier than Google’s own native tools, giving clients a competitive edge.

These automations allowed campaigns to run reliably 24/7, even on weekends, while the team redirected time toward strategic growth.

“I know campaigns are running smoothly 24/7. No more babysitting accounts — I get to focus on growing them.”

The Result

The combination of automation and insight paid off quickly:

“Optmyzr saves me at least 240 hours every year per client. That’s six weeks of work per client! That time back creates the space to deliver bigger wins: spotting trends, driving growth, and helping clients optimize beyond the basics. For one client, Optmyzr’s automation and tools helped us improve customer acquisition cost by 36% in just one year while holding ad spend constant.

For another, we improved acquisition efficiency by 16%. Beyond the numbers, Optmyzr’s support team has been phenomenal: responsive, open to feedback, and quick to help refine rules. That relationship makes me feel like Optmyzr is more than just a platform; it’s truly a partner in our campaigns and client success.”

Time is the one thing you can’t make more of, but you can take it back. With Optmyzr, Blue Yarn Media reclaimed the hours they needed to grow with purpose.

When asked to sum it up, Heather said: “Optmyzr is both my safety net and my growth engine.”