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Manual PPC Work Reduced at Brunner, Saving 9–10 Hours on a Video Campaign

The integrated marketing agency uses Optmyzr’s Rule Engine, Placement Exclusions, and proactive monitoring to automate routine work, stay ahead of platform changes, and keep accounts healthy across ad platforms.
Cheryl Blake
Senior Account Manager, Brunner

Highlights

9–10 Hours Saved
on a 3-month video campaign using Placement Exclusions
Automation at Scale
Rule Engine handle recurring checks and adjustments
Proactive Monitoring
KPIs and alerts help catch issues early
Trusted Support
“Top-tier” reps who are responsive and bring feedback to the product …

About the customer

Brunner is an integrated marketing agency built around one core belief: marketing should drive real results. Whether creating meaningful connections with customers or delivering leads more efficiently, the team partners closely with clients to solve business challenges, not just run campaigns.

That results-first mindset shows up in how Brunner approaches paid media every day.

To understand how the agency turns this philosophy into execution at scale, we spoke with Cheryl Blake, Senior Account Manager for Paid Search. With 17 years of experience across agency and in-house roles, Cheryl leads search, video, and demand generation campaigns. In our conversation, she shared how her team uses Optmyzr to reduce manual work and stay proactive for clients.
Pittsburgh, Pennsylvania
Visit Brunner Website

The challenge

Managing multiple accounts in a constantly changing ad ecosystem is demanding, especially when routine maintenance work stacks up.

Brunner’s paid media team faced three persistent challenges:
  • • Keeping up with frequent platform changes
  • • Automating repetitive tasks that still needed daily/weekly attention
  • • Staying proactive, instead of relying on manual checks and filters to catch issues

As Cheryl put it:
“There’s a lot happening within the platforms. We needed a way to keep up, and automate routine tasks that have to be done on a daily or weekly basis.”

The solution

Brunner leaned into Optmyzr as a core PPC workflow tool, especially for automation, monitoring, and time-saving optimizations.

1. Rule Engine for routine automation

Brunner’s team relies heavily on the Rule Engine to reduce manual effort and act faster.

“We really love the Rule Engine. It helps us automate routine tasks, identifying when a change needs to be made and automatically making that change when necessary.”

2. Placement Exclusions to save hours on video work

With YouTube Video and Demand Gen campaigns in the mix, placement management can become a major time sink. Brunner uses Optmyzr’s Placement Exclusion tool to streamline the process.

“It saved us roughly 9 to 10 hours… instead of hitting a button, looking up a website, hitting a button, looking up a website—copy, paste, repeat.”

3. Monitoring and insights to protect performance

To stay proactive, the team also uses:
  • • KPI Monitoring to flag changes that need attention
  • • Competitor Insights to keep strategy grounded in market context

4. One workflow across platforms

Optmyzr also helps consolidate work across channels.

“The fact that it’s all in one place—I don’t have to jump from Google to Microsoft.”

The results

By combining automation and monitoring, Brunner has been able to:
  • • Reduce manual workload through automations and streamlined exclusions
  • • Reclaim time for strategy, planning, and implementation
  • • Maintain consistent account health through proactive checks and alerts
  • • Support varied experience levels across the team with an easy-to-use workflow

Notable Moments

“The support team is top tier.”
“Number one is the support team. Our Optmyzr reps are top tier. They’re always ready, willing, and able to help. And when we suggest changes, it actually gets addressed by the product team.”

“Automation lets us focus on strategy.”
“We want to free our hands as much as possible so we can work on strategic tasks instead of routine ones.”

“Everyone on the team can use it.”
“Usability was a key factor. We have different levels of experience on the team, and we needed a tool that worked for everyone.”

And when asked to sum it up, Cheryl said:
“Optmyzr is a forward-thinking platform that stays up to date with industry and platform changes, and it lets us focus on taking action, not just investigating issues.”