The Challenge
As a Google Premier Partner agency, B&S works with a wide range of PPC clients. Given the size of their portfolio, they noticed that a lot of their time went into determining optimizations and monitoring results.
All this came at the expense of the time they could instead put into strategic planning.
Additionally, B&S Media was looking for a faster way to implement certain repetitive optimizations in a smart and thoughtful way. This would free up valuable time for more creative and engaging tasks.
The Solution
Optmyzr came out ahead of 11 other solutions for the functionalities B&S considered useful: A/B testing, alerts, bid management, campaign creation, campaign management, custom dashboards, scripts, search query analysis, audit functions, and SKAG creation.
With Optmyzr, B&S first set up a custom dashboard and alerts for their clients, which allowed them to quickly spot discrepancies. It helped them decide more quickly which tasks were priority and sped up problem-solving significantly.
B&S also used Optmyzr Express to identify the most important optimization opportunities across campaigns. The tool helped them review suggested changes and take immediate action, allocating more time to strategic tasks.