resources

Constellation cuts lead cost by 25% by automating ads from dealer inventory

Case study details

Company

Constellation is a marketing technology agency specializing in digital media. Connecting the dots between targets, creative, and return on investment.

Headquarters

New York, NY

Visit Site

Digital Marketing Agency

https://www.constellationagency.com
PDF

The Challenge

Constellation, a Google Premier Partner agency, wanted to deliver automotive leads to their dealership clients at a lower cost. They believed this could be achieved by showing more relevant ads with more information about the vehicles for sale. They also wanted to reduce wasted ad spend for their clients by turning ads off more quickly after a vehicle was sold. Keeping PPC ads in sync with dealership inventory would be prohibitively expensive if done manually, so they looked for a technology-based solution.

The Solution

Constellation used Optmyzr's Campaign Automator to create and refresh search ads from their dealership inventory feeds. The agency maintained full control over what campaigns, ad groups, ads, keywords, and extensions were generated from their inventory data — a benefit compared to using Google's Dynamic Search Ads.

The Result

“Campaign Automator does the work of multiple full-time people, doesn’t make errors, and our clients love it because we’ve been able to decrease cost per acquisition and increase ROAS just by using it. The real timesaver has been the ability to keep pricing, color, and trim levels up to date for our automotive clients. This alone saves us just over 50 hours per month." — David J, VP of Paid Media

25%

Lower Cost per Lead

50+

Hours Saved Monthly