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Constellation cuts lead cost by 25% by automating ads from dealer inventory

Case study details

Company

Constellation is a marketing technology agency specializing in digital media. Connecting the dots between targets, creative, and return on investment.

Headquarters

New York, NY

Visit Site

Digital Marketing Agency

https://www.zellermedia.com/

The Challenge

Constellation, a Google Premier Partner agency, wanted to deliver automotive leads to their dealership clients at a lower cost. They believed this could be achieved by showing more relevant ads with more information about the vehicles for sale. They also wanted to reduce wasted ad spend for their clients by turning ads off more quickly after a vehicle was sold. Keeping PPC ads in sync with dealership inventory would be prohibitively expensive if done manually, so they looked for a technology-based solution.

The Solution

Constellation used Optmyzr's Campaign Automator to create and refresh search ads from their dealership inventory feeds. The agency maintained full control over what campaigns, ad groups, ads, keywords, and extensions were generated from their inventory data — a benefit compared to using Google's Dynamic Search Ads.

The Result

The same level of customization would have required 50 hours of manual work per account per month, but was able to be automated with Optmyzr. Despite most of the account being automated, they could still optimize using their proprietary best practices, effectively combining the best aspects of automation and human insight.

25%

Lower Cost per Lead

4

Hours Saved per Campaign

50

Hours Saved Monthly