How DataCraft Digital Scales High-Volume Retail Accounts with a Boutique, High-Efficiency Team Using Optmyzr

Managing dozens of active campaigns across diverse industries requires tight coordination, reliable tooling, and fast access to insights.

DataCraft Digital needed a solution that could help them:

• • Stay accountable across a large client portfolio
• • Reduce manual maintenance for complex retail product sets
• • Surface issues and opportunities proactively
• • Maintain strong performance during peak seasonal periods
• • Onboard new team members quickly and effectively

“Keeping on top of everything can be challenging. Having the right tools to call upon really helps, especially during heavy lifting periods.”

Optmyzr quickly became a core part of the agency’s rhythm, supporting both daily execution and long-term strategy.

1. Smart Retail Automation That Adapts to Product Performance

DataCraft Digital uses tools like Optmyzr’s Shopping Campaign Management and Smart Product Labeler to support automated retail structures that organize products into performance-based groups and allow them to move between campaigns as performance changes.

“These products move between campaigns throughout the month… it makes products more profitable and brings visibility to high performers that could otherwise be forgotten.”

2. Blueprint Workflows That Keep Teams on Track

Optmyzr’s goals, workflows, and optimization blueprints help maintain consistency across client accounts, ensuring nothing falls through the cracks.

“I can check in every week, and there’ll be set tasks aligned to each account’s goals. It really helps steer optimizations.”

3. Optmyzr Express for Always-Fresh Recommendations

Optmyzr Express offers real-time recommendations that James reviews daily.

“It frequently refreshes with recommendations you can activate with a click, or explore in more detail.”

4. Reporting & AI Assistant That Speed Up Onboarding

As a new team member, Optmyzr’s reporting suite and Sidekick AI assistant helped James quickly understand account performance.

“It was great for asking questions as I was getting up to speed. It churned back answers quickly and helped me understand my clients and their performance.”

5. Hands-On Support & Bite-Sized Training

Optmyzr’s training and support made the learning curve smooth and approachable.

“The training sessions were bite-size and intuitive. After that, it felt second nature.”

While DataCraft Digital wasn't tracking exact hours, the time saved each week was immediately noticeable.

James estimates that for every hour spent in Optmyzr, he saves three to four hours of manual work, adding up to entire days reclaimed each week.

“If I spend two hours in Optmyzr during the week, I probably get a whole day back in time — at the very least.”

This reclaimed time fuels:

• • More strategic thinking
• • Better creative work
• • Higher-quality client oversight
• • Greater bandwidth for a small team to manage 20+ accounts

And most importantly: less manual slog, more meaningful impact.

Why Optmyzr Works for DataCraft Digital

Intuitive, Flexible, and Built for Busy Agencies

“Intuitive and an absolute timesaver. The recommendations are well tailored to our clients’ KPIs and goals.”

Reliable Automation + Strategic Control

“It frees up time to be creative and strategic while still giving you the tools to execute on those decisions.”

Exceptional Support

“They’re very hands-on, respond quickly, and even explore implementing ideas we think would be good for our clients.”

Easy to Adopt, Even for New Hires

“Very straightforward. After the training sessions, I felt encouraged to jump in. Now it feels like second nature.”

Advice for Agencies Considering Automation

James’s message to teams still on the fence:

“With where our industry is going, automation is here to stay. No one’s smarter than a computer; imagine having that power behind your campaigns. I wouldn’t think twice about adopting Optmyzr.”

When asked to sum up Optmyzr in a sentence, James said:

“Intuitive, a massive timesaver, and an absolute pleasure to work with.”