DealerJazz Uses Optmyzr to Lower CPCs by 30%

Supercharging Optmyzr with Variable Structure

30%

35%

Lower Average CPC

Higher CTR

The Challenge

DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of digital advertising campaigns.

DealerJazz has a passion for efficiency and clarity. Traditional Google Ads management tools are time-consuming and clunky. This resulted in greater cost to customers and substantially lower performance.

Rigid campaign structures prohibit efficient automation, while standard inventory content is not compatible with optimal SEM requirements, leading to poor PPC deliverables.

Automotive dealership software

Company

DealerJazz is a dealer advertising platform powered with AI to help drive more dealer traffic & conversions. Built for Automotive, RV, Marine and Powersport dealerships.
DealerJazz

Headquarters

Allentown, Pennsylvania

Industry

Automotive dealership software

The Solution

Automated Content Engine delivered with Variable Template Structure via Optmyzr

Optmyzr helped DealerJazz pair perfectly with key ad channels like Google and Microsoft Ads, and added significant automation to their PPC management process. DealerJazz uses a normalization process that enhances and expands standard inventory data into a more robust, user-friendly formula for digital marketing.

They then flow this improved content into Optmyzr, yielding more relevant ad copy and better performance. DealerJazz provides the supercharged content, which is made even more powerful with the enhanced automation of Optmyzr.

Automated Content Engine (ACE)

ACE supplements and optimizes a dealer’s stock inventory data into more intelligent and usable content that better aligns with a PPC channel's architecture. DealerJazz-tuned data provides a 15-35% gain across key tangibles by creating a smarter campaign structure composed of more relevant ad groups, ads, extensions and keywords. Optmyzr ensures these ACE campaigns are delivered with the utmost efficiency.

Variable Template Structure

DealerJazz created intuitive variable templates. Their variable structure passes 99% of all content through to Optmyzr, allowing them to be more selective in how they build and refine Campaign Automator templates. The content flowing through them is 100% unique to each dealer, and can be managed and updated in minutes from the DealerJazz dashboard.

Optmyzr tools used:

Optmyzr PPC Platform, Campaign Automator

Company

Optmyzr's software helps marketing agencies save time and drive more results.

www.optmyzr.com

Headquarters

Los Altos, California

Industry

PPC Management Software

The Results

When DealerJazz ACE technology is paired with Optmyzr templates, the results have proven to lower CPC and increase CTR. Since launching ACE for eight dealers in January 2020, DealerJazz has experienced:

  • 30% lower average CPC
  • 35% higher CTR
  • 20% faster analysis of key metrics
  • More relevant and engaging ads
  • Huge reduction in waste
  • Better visibility

Poorly managed campaigns require more dollars and provide subpar results. Well thought-out campaigns have lower CPCs and higher CTR. Optmyzr has helped DealerJazz level the playing field for smaller dealerships with limited budgets.

30%

Lower Average CPC

35%

Higher CTR

20%

Faster Analysis of Key Metrics

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