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DealerJazz uses Optmyzr to lower CPCs by 30%

Case study details

Company

DealerJazz uses AI to help drive more dealer traffic & conversions for automotive, RV, marine and powersport dealerships.

Headquarters

Allentown, PA

Visit Site

Automotive Dealership Software

www.dealerjazz.com

The Challenge

DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of digital advertising campaigns. DealerJazz has a passion for efficiency and clarity. Traditional Google Ads management tools are time consuming and clunky. This resulted in greater cost to customers and substantially lower performance. Rigid campaign structures prohibit efficient automation, while standard inventory content is not compatible with optimal SEM requirements, leading to poor PPC deliverables.

The Solution

DealerJazz’s Automated Content Engine supplements and optimizes dealer inventory data into more intelligent and usable content. Optmyzr delivers ACE campaigns efficiently. Variable content structure passes 99% of all content through Optmyzr, allowing DealerJazz to be more selective as they build and refine Campaign Automator templates.

The Result

“When DealerJazz technology is paired with Optmyzr templates, the results have proven to lower CPC and increase CTR since launching ACE for eight dealers in January 2020.” — Paul G, Co-Founder

20%

Faster Analysis of Key Metrics

35%

Higher CTR

30%

Lower Average CPC