BRAND
LEAD-GEN
Bruce Automotive Group gets 10x more clicks, 30% more leads for just over half their original budget
Canadian auto dealer with 8 locations revolutionizes role of their internal marketing agency
Driva grows managed ad spend, account health by automating project management
Australian fintech uses Optmyzr to improve PPC performance with fewer management hours
Highlights
40%
Increase in managed ad spend
10%+
Decrease in cost per conversion from key campaigns
1.5%+
Increase in CTR on key campaigns
About the customer
Driva is an online vehicle financing platform that allows customers to get personalized interest rates based on their credit profile. They combine AI technology, a credit team of car finance experts, and a commitment to providing the fastest and best customer experience possible.
Sydney, Australia
The Challenge
Driva operates with a small internal marketing team. They were looking for a way to increase the speed of their routine PPC optimizations while increasing ROAS within the account, automating reporting, and getting data-driven insights not found natively in advertising platforms.
The Solution
Driva selected Optmyzr and uses a variety of tools in the Core product to help them solve the challenge of working with a smaller team:
● Negative Keyword Finder
● Keyword Lasso
● Non-Converting Keywords
● Keyword De-Duper
● Pause Low Quality Score Keywords
● Quality Score Tracker
● Search Terms N-grams
● PPC Investigator
● Instant Reports
These key optimizations are structured under a weekly Account Blueprint that automates tracking and accountability.
Driva has also set up several manual flows in the Rule Engine that are run ad-hoc and assist with overall account performance, such as checking on any decline in the click-through rate of ad copy over time.
● Negative Keyword Finder
● Keyword Lasso
● Non-Converting Keywords
● Keyword De-Duper
● Pause Low Quality Score Keywords
● Quality Score Tracker
● Search Terms N-grams
● PPC Investigator
● Instant Reports
These key optimizations are structured under a weekly Account Blueprint that automates tracking and accountability.
Driva has also set up several manual flows in the Rule Engine that are run ad-hoc and assist with overall account performance, such as checking on any decline in the click-through rate of ad copy over time.
The Result
Driva has experienced an improvement in overall account health, with a significant reduction in the number of weekly management hours needed to achieve that lift.
