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Driva grows managed ad spend, account health by automating project management

Case study details

Company

Driva is an online vehicle financing platform that allows customers to get personalized interest rates based on their credit profile. They combine AI technology, a credit team of car finance experts, and a commitment to providing the fastest and best customer experience possible.

Headquarters

Sydney, Australia

Visit Site

Fintech

https://www.driva.com.au/
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The Challenge

Driva operates with a small internal marketing team. They were looking for a way to increase the speed of their routine PPC optimizations while increasing ROAS within the account, automating reporting, and getting data-driven insights not found natively in advertising platforms.

The Solution

Driva selected Optmyzr and uses a variety of tools in the Core product to help them solve the challenge of working with a smaller team:

● Negative Keyword Finder
● Keyword Lasso
● Non-Converting Keywords
● Keyword De-Duper
● Pause Low Quality Score Keywords
● Quality Score Tracker
● Search Terms N-grams
● PPC Investigator
● Instant Reports

These key optimizations are structured under a weekly Account Blueprint that automates tracking and accountability.

Driva has also set up several manual flows in the Rule Engine that are run ad-hoc and assist with overall account performance, such as checking on any decline in the click-through rate of ad copy over time.

The Result

Driva has experienced an improvement to overall account health, with a significant reduction in the number of weekly management hours needed to achieve that lift. Other key outcomes of Driva's implementation of Optmyzr include:

40%

Increase in managed ad spend

10%+

Decrease in cost per conversion from key campaigns

1.5%+

Increase in CTR on key campaigns