The Challenge
As an online marketing agency, Epurple is challenged with managing multiple PPC accounts from various industries and getting maximum results. The right strategies call for smart, ongoing optimizations to save costs and increase return on investment.
Due to the rapid growth of their customer base, Epurple sought a tool that would help their SEA specialists with optimizations, freeing up time at the strategic level. In 2019, Epurple took up that challenge by partnering with Optmyzr.
The Solution
Optmyzr’s wide range of optimizations made it the clear choice for Epurple.
With Optmyzr’s workouts and smart insights, their SEA specialists were
able to make quicker decisions. This allowed them to focus more on adjusting bids, A/B testing ad text, adding high-performing search terms, interrupting poorly performing ones, and prioritizing the most profitable campaigns.